As Media

Sunday, 3 February 2013

Film Media in context

1

Print media

Ill manors promote print media by featuring their film concept in many well – known newspapers, magazines, and billboard of around the country, newspaper and magazines will place the ill manors concept in their issues and articles when the film is coming out and when it been released as it a way to have a relationship with the fans that liked the film, want to know more about the film like background and actors and also find view and opinion about the ill manors. With print media it is an easy way to cross promote their film (synergy). The reason why is it a way for ill manors are targeting a wider audience, a target audience that is like reading newspaper and magazines: stereotype this, many people who like reading who most in a different demographic, so ill manor are targeting and make their concept and point clear to a different market in the UK.

Broadcast media (TV/Radio/DVD)?

Ill manors promote Broadcast media (TV/Radio/DVD) by featuring their film concept in all different way for broadcast media around the UK. Ill manor have created many way to promote their film, some of the ways are that ill manor have create a film trailer of their film to be aired for their audience at a certain time due to it being a 18 scheduling, also having featured their advert in many different other films on the DVD, this is from the Distributed same company, by doing this it gives the ideas audience on what they’ll liking and type of film it is. Moreover, Plan B has been promoting his film by having many interviews via the TV and the radio, promoting the film release and the DVD release, so many people don’t forget to go out a watch the film and purchase the DVD. i.e. plan B was on the Jonathan Ross show in September talking about the ill manors film and telling people to to go out a purchase the DVD.

E-Media

Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The industry have create many different way to promote a film like having their trailer featured on a social networking sites like Facebook and twitter as these site have million of people on it so there is a wider market, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer. for example ill manors have many link on their website to find videos and find them on many social networking sites like Facebook and twitter, also many of plan B fans have created fan videos of the soundtrack for the film, as it one way promoting the ill manor film.

Now look at each platform individually:

What are they key issues and changes taking place in each platform?

Print Media is not instant and free like E-Media

Print media is a very slow process as it takes a lot to make a print media advert and cost a lot of money to make and print out for the company and have to place them across the whole country to see, by having print media advert It take a lot of time (time consuming) for the whole process to work, so many company use e-media as it a very fast way to spend thing across the world and it’s cheap to have and a very quick way to make print advert use the computer and place on e-media sites. also, the business is saving lot of money which they could put their money in to a different aspect in the business like more promotion or film a scene for longer as they have enough money to use from.

TV is becoming less dictated by scheduling (Sky+), more and more specialist channels, competition from the likes of You Tube

Many channels have created schemes where you can watch your favourite programmes on the plus channels where you can watch the show one hour later, so many people can have a chance to watch their show one hour later. Also sky have create a scheme where the viewer can record their favourite show and watch it at any time so people can chose when to watch the show, not at the original time it schedule to be aired at. Also, People have find way to watch the show on legal website first so they don’t have to use the TV to watch their show. for example many big film and channel company have created iplayer as the viewer can have a chance to watch their favourite show at any time.

How is each platform responding and adapting to these issues and changes?

Focus on how they are adapting to:
CHANGING TECHNOLOGIES

Well, for this platform, many companies have create deals and schemes to fit in with the modern technologies nowadays, like creating apps for the smart phone uses, sky plus holders, using the iplayer for people who have missed their favourite and want to catch it on the internet.

CHANGING AUDIENCE BEHAVIOURS (all audiences, not just the young!)

.........

2

How is the film promoted through?

Print?

Broadcasting (TV/Radio/DVD)?

E-Media?

Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The ill manor have create many different way to promote a film like having their trailer featured on a social networking site like Facebook and twitter as these site have million of people on it so there is a wider market, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer.

Now look at each platform individually

What type of media language does the platform use? Identify the codes and conventions of that platform

Print media will give a review of a new film, provide information about the cast, certificate, etc. and will often include an interview with a star/director

Radio and TV will usually offer an exclusive interview alongside clips from the film

Radio and TV are a good way to promote an film as someone can have an interview as it an easy way to access and find out information about the film like the cast member, director’s ideas, setting, props and the plot of the film, as the viewer and the interviewee are getting a verbal explosion about the film. Also, having the radio and TV can place some clips of the film into the interview as it give a brief understanding to the viewer what the film looks like (setting) and what the film is about.

E-Media will be instant offering interaction with a range of video clips, blogs, audio, articles and competitions etc

E-media consists of video clips, blogs, audio and articles which is very important to the audience as it make them want to watch more adverts, write more blogs and read more articles and the audience can find out more about the ill manor film

Think about how that platform uses genre codes

Are there any similarities or differences in the way the film is promoted within the platform?

Similarities each platform stands out toward the audience, as it catch the attention for them, via the information given to them

The Difference are that each platform use many different way to given out their information like having a interview and having a print advert on a billboard.

Who are the film’s target audience(s) and how do you know?

The target audience for the ill manor film are people in the 16 -34 age groups, people who are struggles and people who are in the C2, D, E groups for the demographic group. The reason why that is the age groups feature people in the group and who are effect by society, struggling to get money and things to buy in the world and people who don’t have any skill and are unemployed.

3

How is the film promoted to its target audience(s) through:

Print

Ill manors promote print media by featuring their film concept in many well – known newspapers, magazines, and billboard of around the country, newspaper and magazines will place the ill manors concept in their issues and articles when the film is coming out and when it been released as it a way to have a relationship with the fans that liked the film, want to know more about the film like background and actors and also find view and opinion about the ill manors. With print media it is an easy way to cross promote their film (synergy). The reason why is it a way for ill manors are targeting a wider audience, a target audience that is like reading newspaper and magazines: stereotype this, many people who like reading who most in a different demographic, so ill manor are targeting and make their concept and point clear to a different market in the UK. for example ill manors have featured their film on many magazines and article talking about the cast list, setting, actors, producers, and directors. (mise-en-scene)

Broadcasting (TV/Radio/DVD)?

Ill manors promote Broadcast media (TV/Radio/DVD) by featuring their film concept in all different way for broadcast media around the UK. Ill manor have created many way to promote their film, some of the ways are that ill manor have create a film trailer of their film to be aired for their audience at a certain time due to it being a 18, also having featured their advert in many different other films on the DVD, this is from the Distributed same company, by doing this it gives the ideas audience on what they’ll liking and type of film it is. Moreover, Plan B has been promoting his film by having many interviews via the TV and the radio, promoting the film release and the DVD release, so many people don’t forget to go out a watch the film and purchase the DVD.

E-Media?

Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The industry have create many different way to promote a film like having their trailer featured on a social networking site like Facebook and twitter as these site have million of people on it so there is a wider market, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer. for example ill manor have got many link yo the biggest social networking sites like Facebook and twitter, as they know that many people use these website everyday day.

How look at each platform individually:

What type of audience does the platform reach?
Who are the producers aiming to appeal to through this platform and how are they doing it?
Does this platform allow audiences to participate or interact with the film? How?
Do audiences play a role in the construction or creation of any the film's promotions or material

I think that the platform they are trying to reach is e-media as it a very fast, quick way to target their audience. Their producers have created links to try and appeals the audience, many links like blogs, video, apps and article, so many people are catches by the attention of the ill manor concept. The audience are mostly struggler and mainstreamer and C2, D, E in the demographic groups as they want to follow the other people doing the same thing, the internet is the easy way to find out information about the film. The platform have created many way to interact with the audience as they have many article and interviews tell the viewers about the film, I think that the audience have the biggest role due to the London riots.

Now think of how the producers are communicating with audiences across the 3 platforms:

What are the differences?

Are there any differences in the audience gratifications offered across the 3 platforms? What rewards or enjoyment do the film's audiences get from each platform?
Are the producers widening their appeal through their cross platform approach? If so, how?

The ill manor producers have used music to cross promote their soundtrack to target a new market. Plan B made a soundtrack for the ill manors film which one of the tracks was featured at the ill manor campaign first start in March. Plan B released the ill manor tune in February/ March, the reason why he has done this because he showing the ill manor concept to his fans and people in the psychographics and demographic, also he making a point toward the government, via the video clip feature in the ill manor music video and the lyrics that he says throughout the whole song. For the ill manor music video they know that they are their primary audience as the produce knows that mostly young people watch video nowadays.

However, the producers are also cross promotion the ill manor concept via the empire magazine article, the Plan B TEDx lecture and the seven magazines, the producer have featured their film in many different articles across the UK, as the producer know that they would get the same audience who like the ill Manor music video, they’ll get a different audience mostly older people, people who like to read media magazine, finding lecture important and finding important views and opinion of people thought and the important newspaper across the UK ,especially London, due to the London culture and the London riots, which create moral panic from people across the capital. The people mostly like to read and watch lectures are people who are mainstreamer, as they’ll want to follow everyone that reading this and people who are in A, B and C1 as it get across the ill manor concept to everyone via the article and the music video.

4

How are characters/stars in the film represented in:

Print media?

One way how Ill Manor promote their stars by the print media is creating a Ill Manor poster, on the Ill Manors poster it shows a male characters look at the right of himself, which suggest that he the main character for the ill manor film (protagonist).Also, he might be looking at something. The Ill manor director has taken a medium tilt up shot, showing the character of the ill manor film and the background ( setting ) for the poster, moreover it show the props in the ill manor poster. By doing this it gives the audience a brief understand what the film is about, what genre it is. On the poster the male is holding a gun which can connote a bad/ danger situation for the characters in the film. With the medium tilt up shot it also show the background of the ill manor concept, which is grey council flats, this suggest that the concept is based around here and also that the male character live here. The male character is where a stereotypically tracksuit with a grey cap, which suggest that he doesn't have a lot of money due to the setting and he might cause trouble via he clothes and his surrounding (setting).

Broadcast media (TV/Radio/DVD)?

http://www.bbc.co.uk/programmes/p00pvgb9

The BBC radio one interview with Plan B aka Ben Drew, he is talking about the Ill manor film, in the interviews Ben is presented in a good, respected way as he shown as a positive and hard work business person in the world of film and music, because he made a great effort in these industry. Ben Drew is a working class person. Ben Drew is presented as a confident role model for the teenagers and young adults in society, as he want to make a change to the stereotypes thoughts and feelings as the media has a dominant reading.

E-Media?

http://mobo.com/news-blogs/interview-plan-b-picks-two-mobo-awards-and-talks-ego

In the interviews, Ben Drew is talking about picking up two MOBO’s on one night and wants to have a break because he just film and recorded the soundtrack for Ill Manor. The interview is taking placed straight after the MOBO ceremony, so the interviewer and the audience can get the first respond and feels from the music artist Ben Drew aka Plan B. Ben drew is wearing a casual clothes for the interview, which could connote that he is presented as a clam guy/ artist, as he looks relaxed and happy. Ben drew is also speaking in a formal language as he talking the interview serious.

Now look at what values and ideologies are communicated within these representations

Think about the people/places/ideas that are used/communicated
How and why they are presented to the audience in this way?
How is the audience represented? Do they get a chance to represent themselves? E.g. Twitter.

A Ben Drew ideology is presented to all of his audience in many of the interviews which was taken. From this the audience will find out Ben’s value and briefs in all of the interviews clips, as Ben want to make a change to a certain audience, tell the audience how the certain people and genders are portrayed in the media with their dominant reading. Many interviews like the Soccer AM interview, Jonathan Ross interview and the TEDx Lecture. Also. Ben wants to be shown as a hard working music/film artist so he a great role model to a lot of people, mostly teenagers and children. also the audience can find out anything about plan B values and brief using Twitter or Facebook as he write mostly week about thing he doing, and his fans have a chance to write back to him about anything.

Now think of how the film communicates with audiences across the 3 platforms:

Are there any differences or similarities in the representations of:

The actors/stars (their star persona)
People (race, gender, age etc)
Places (countries, regions, etc)
Values and ideologies (class, politics, religion, lifestyle, beliefs etc)

Some of the difference are the representation of ideologies is the print and e-media for the ill manor concept and Ben drew. One way is that the male character on the film poster and the e-media Ben drew interview on the MOBO ceremony, which can connote that Plan B is showing his values and portrayed it in film via the stereotypes toward teenagers and the young adults in society and the gender and their race of skin, for example society has a moral panic if a dog bits a young child and then people start to judge all dogs in society that they have all bad, due to the media judgement they create a dominant reading for people and the interviews at the MOBO show his feels about winning this award and how people can do something like this and be not judge by the demographic and psycho graphic they are bought up from.

5

Who are the key institutions involved in promoting the film and how are they involved?

Film London Microwave

Film London Microwaves is a London based film studio which specialize in film and media agency, which help makes London and British based films. Film London Microwave helped promote Ill Manor by advertising it in all aspect of the media industry like another films, television, video, commercial and e- media sites. Film London microwave also work with the Arts Council English London and Skillset which also help their company to fund and promote Ill Manor film. As Ill manor is a London based British film, Film London microwaves has a aim and objective to make, which is to grow the film industry in London, Maximise investment in London through film, sustain London’s film culture and Promote London to the world through film, which the film Ill Manor fall into Film London Microwave’s Aim and Objectives.

The BBC film studio is a London based film studio which specializes in film and media agency, which help makes London and British based films. The BBC film studio help promotes Ill Manor by help funded the film from the beginning, when Plan B first thought of making a Film like this. The BBC Film studios also work with major and big international film company around the world. With help they fund Ill manor and given Plan B and budget of 100,000 pound to make the Film and they’ll promote it by advertising it across many different aspects in media like television, video, commercial and e- media sites.

Other collaborators (distributors - Revolver, exhibitors – multiplex cinema chains, DVD sales/rental companies, film download sites, e.g. LoveFilm).

Well, ill manors are involved with these companies by placing their film on e- media sites with allows people to watch and purchase the film on-line as it cheaper for the customer to buy it and expensive for the companies to buy it from the distributors. Revolver studio is a London based distributors which promotes Ill Manor by help funded the film from the beginning, when Plan B first thought of making a Film like this. They have made great British films like Kidulthood and Adulthood.

How do they use each platform to reach their target audience (now fragmented)?

Print media

Broadcast media (TV/Radio/DVD)

E-Media

How do they use technological developments to provide new audience experiences?

Modern technological is been around for the last few days, a lot companies have been use this to their benefits as it cheaper and faster to upload and use modern technological, many film companies have create apps for smart phone uses as the audience can find out more about the film, find out about the actors, see photos of the setting, plays games and find key information like the released date, producers and the distributors. The reason why film companies do this as it faster and easier to target a market where they can and know that millions of people use the social network sites like Facebook, YouTube and twitter. Also, many television channels like ITV and BBC have got interviews with Plan B or a film star or a Music artist and they have placed the interviews clips on their Iplayer or YouTube as they’ll find it easier and cheaper to place it on a social networking site.

Monday, 28 January 2013

Audience

I think that music would be a easy brand to target this audience as they find it easier to relate with certain songs and genre, i.e. some rapper have had a bad life when they where younger and people nowadays are living like how their favourite rapper was living, so people are more likely to listen to them as they can quicker relate to a rapper then a singers, also all their emotion have out and they would like this type of music.
The psychographics for the ill manor audience are reformers, mainstreamer and struggler. Reformer are the people who want freedom form this world and be different. Mainstreamer is the biggest groups as they want to follow other on what ever they do in the world. and lastly struggler are the people who want to escape the youth groups, this means they want to get out of this groups and make something in life.
The class for the audience profits is people in D, E, C1 and lastly C2 they people are Working class people who don't have the skill to do something in their lives. the ages for this is ages between 18 - 24 years old as this will affect them mostly, the gender is mostly target at male as they have affect from this type of concept in the street of London.

Sunday, 20 January 2013

Ill Manor Collage

Wednesday, 9 January 2013

Hoilday Task

Task 1...

Some of the thing I have learnt from the Coursework Brief, General Advice & Guidance, Specific Guidance for 2013 Briefs, Specification and the Mest 2 Mark Scheme are:

The target audience for the production is the ages at 15–35 demographic
The show of our production is going to be shown on E4
It going be a Pre-Watershed broadcast
You can include a tittle sequence
The production has to be tow minute approximately
Create a print advert of your production
5-6 A4 pages of research and planning material
A 1500 word evaluation
Find at what the target audience like ( what Type of genres do they like)
Have to work on the Pre-Production
Mest 2 is the AS coursework module and is worth 50% of the AS award
A bibliography

The different levels in the media coursework:

Level 0 (0 marks)
Level 1 (1-12 marks)
Level 2 (13-24 marks)
Level 3 (25-36 marks)
Level 4 (37-48 marks)
Level 5 (49-60 marks)

Assessment Objectives

AO2 Apply knowledge and understanding when analysing media products and processes and evaluating their own practical work, to show how meanings and responses are created.
AO3 Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.
AO4 Demonstrate the ability to undertake, apply and present appropriate research

Task 2....

Week One: Finding a good concept/ Narrative for my production and write the Mest 2 Media Pre Production, describing five other TV shows similar to the genre we are chosen. The genre of my production is a TV crime drama as it links to the tasks demographic 15-35 year old such as E4's targeted audience. Then we found at the research for the TV drama that we are doing like the setting of the production, actors, and narrative

Week Two: Finding more research about the production were doing to do like props, more locations and make the narrative of the production better and improved. So, I have chosen to only have one actor in the first two minutes of my production. Start thinking of the first scenes of my production: what the actor going to do the location of the scene, props and etc.

Week Three: Improve the narrative of my production and create a storyboard and create a shot list of the opening scene for my production. Start working of some of the scene, and following this information to the actors, so they know what they are doing, what to wear, different type of props and where we are filming first.

Week Four: I need to Finishing off the shot list and the storyboard of the production and set roles to my mates to help me film the production.

Task 3...

These are the people that will be playing the character. Tanaka is the main character, protagonist hero who wants revenge for the death of his friend, Matthew. Matthew is the person who gets set up by a girl and gets stabbed. I have limited cast members because I think it easier to work in small groups. The last picture is a location where I'm planning of filming my production, it the Kensington & Chelsea Cemetery, London.

Task Four ....

E4 is a British digital television channel which was launched as a companion on channel 4 on January 18 2004; the channel target audience is mostly 15 – 37 year old The different channel programmes on the E4 are the mostly the British and American TV shows like ‘How I Met Your Mother’, ‘Misfits’, ‘Revenge’ and ‘Made In Chelsea’ all of these shows are very popular and wide spend across the United Kingdom. E4 has many sisters channel; they are ‘Channel 4’, ‘Film 4’, ‘More 4’, ‘ 4Music’, ‘Heat’ and ‘Kiss TV’. Moreover, E4 has a time shift channel E4+1. E4 became one of the Top up TV subscription scheme until May 27 2005.

Rank	Show	Episode	Viewers	Date
1	The Inbetweeners	3.05 - "Will is Home Alone"	3,721,000	11 October 2010
2	The Inbetweeners	3.06 - "The Camping Trip"	3,704,000	18 October 2010
3	The Inbetweeners	3.04 - "The Trip to Warwick"	3,619,000	4 October 2010
4	The Inbetweeners	3.03 - "Will's Dilemma"	3,572,000	27 September 2010
5	The Inbetweeners	3.01 - "The Fashion Show"	3,456,000	13 September 2010
6	The Inbetweeners	3.02 - "The Gig and the Girlfriend"	3,336,000	20 September 2010
7	The Big Bang Theory	6.01 - "The Date Night Variable"	2,803,000	15 November 2012
8	Glee	2.02 - "Britney / Brittany"	2,634,000	17 January 2011
9	Glee	2.01 - "Audition"	2,486,000	10 January 2011
10	Friends	9.02 - "The One Where Emma Cries"	2,460,000	9 January 2003

Programmes on E4

Misfits
The Inbetweeners
Skins
90210
Made in Chelsea
One Tree Hill
Ugly Betty
Revenge

BBC3

BBC Three is a British digital television channel which was launched as an acquaintance on BBC on the 9^th of February 2003. The target audience is mainly 16 -34 years old. BBC Three air many different channels programmes like the Russell Howard's Good News Extra, Don't Tell the Bride, Eastenders, Family Guy and many more. As you can see the show are mostly comedy but the BBC’s mission statement are Informal, education and entertainment. BBC Three has many sisters channel; they are BBC One, BBC Two, BBC Four, BBC News and many more.

Ten most watched broadcasts on BBC Three

Rank	Show	Episode	Number of viewers	Date
1	EastEnders Live: The Aftermath	—	4,537,000	19 February 2010
2	Olympics 2012	—	4,289,000	11 August 2012
3	Torchwood	"Everything Changes"	2,519,000	22 October 2006
4	Torchwood	"Day One"	2,498,000	22 October 2006
5	The Weakest Link	EastEnders Special	2,005,000	19 February 2010
6	Family Guy	"Lottery Fever"	1,961,000	20 May 2012
7	EastEnders	1 December 2011 edition	1,956,000	1 December 2011
8	EastEnders	7 July 2009 edition	1,907,000	7 July 2009
9	Gavin & Stacey	2.1	1,894,000	16 March 2008
10	Gavin & Stacey	2.2	1,869,000	16 March 2008

Sunday, 6 January 2013

Ill Manor Website & Ben Drew TEDxObserver lecture & Case Study

Ben Drew TEDxObserver lecture

In this lecture Ben Drew displaying a subject which is very close to his heart, as he grew up and lives in a rough area like council estates being kicked out of school and being sent to another school, where other children are sent, which means society judge people who live and grow up in this way very quickly. One of Plan B beliefs are that people who live in this group of living in council estate are only associated and related by using the word ‘chav’. A word that undermines peoples in this group, describing them less that a person. Plan B describe the word and show it as a statement, the word stand for ‘’council house and violent". This is what Plan B thinks of the word chav of young people living and being bough up these days. After, Ben show how wrong and mistaken society is now days and how living in bad state is a bad thing via the newspapers, how they written, the big top headline and the picture are shown in the media, lastly Plan B share with the audience how children are representation in the media and how they are classed and put into a groups via where they live, sex, ethnicity and genders.

Plan B want to target this lecture toward older demographic, as many people in this groups will lean a lot from this lecture, as it show what people think about teenage and young adult are representation. Ben also tell the audience that they shouldn't believe read everything that is in the news and the newspapers, when doing this people like to judge too quickly as everything in the media to describe to be over the top, so when people read the news it very dominant. The psychographic group I would place this in to is the mainstreamer as people want to follow the tends and follow what other people are doing in the world.

Plan B doesn't like how the media portrays young adult and teenagers who live on council estates and live in bad states with destroyed family like single mum and three – four children and be placed and describe in to a groups of council house and violent". (Chav) this is what Chav means now days due to the stereotype displays now days. The media use this stereotype in order to create moral panics so that they read their newspapers. This makes the issues bigger and more important and people will worry about the issues. According to Stanley Cohen, a moral panic occurs "When a person or group of persons emerges to become defined as a threat to societal values and interests". Moral Panic for example, a five year old children has it face bitten off by a dog, the moral panic is that all dog are bad to society and we should have them in the country

Ill Manor Website

The first page for the Ill Manors Website features many of the different characters all in film. The Ill Manor background behind the main characters is an urban and modern estate setting like bloke items, a big long flats and graffiti; these settings is featured in the Ill Manor film and show the audience that this will be the main and iconic setting for this film. The Ill Manor Website is design and layout out very well and professional, one way is the advanced side tool bar; we can click to see different pages of the Ill Manor Website, when the pages change we see different area and different character which might be featured in the film. Also, it changes when you click the side of the website, the list of the trailer, videos and buy now.

The uses of synergy is used as the album for the Ill Manor benefits the film and it selves. On the Ill Manor Website, the audience can buy the Ill Manor album and Movie. I think this is a good advertising source as they are promoting their products to the audience and they are using the album reputation to promote and sell the Movie to the audience. So people who like the album and the soundtrack which are all featured in the film can buy the album.

The image of the Ill Manors film poster is effective because the camera shot of the film poster is a long shot, the reason why they have decision to choose a long shot as the audience can see the background and the surrounding of the area and setting for the film. The background of the Ill Manor is council estate and flats which connote that the film will set in these location as the main character looks quite suspension via holding a gun and wearing clothes which is iconic with those who live in council estate and flats. The main Character is holding a gun a looking the other way to the camera this can connote that the character is the protagonist hero and has a plot in the film via his body language he very eye catching and appealing toward the audience. by having the stars, rating and the quotes by different newspapers and magazine on the film it make the audience feel that they have to watch this film because with the newspapers and magazine trust in the the rating, the audience has to watch this film.

Case Study

Plan B's interview on The Jonathan Ross Show promotes his music, album and the DVD for his latest film Ill Manors which premièred in July 2012. The interview took place in September, this is very effective as it is cross promotion (synergy). Plan B is promoting the DVD releases. Plan B hit the top of the charts for his album Ill manor back in the summer when the film was released. This interview was aimed at the audience, so they can hear more about the filming of the Ill Manor film and the DVD release for the film, so people can purchase the DVD when it comes out, via the interview Plan B tells the release date. This is a good way to promote Ill Manor because the audience are finding out key information about the film and the release date of the DVD.

http://www.bbc.co.uk/programmes/p00pvgb9

Plan B interviews on the Radio one Show with Fearne Cotton promotes his music and his album and introduce the ill manors concept for the views and the audience. the interview was first aired in march, so it promote the ill manor sound track which came out in march and show the concept of the ill manor film.so this a cross promotion.

Featured on the Ill Manors' website there are different links to social networking sites like Twitter and Facebook, this is effective because many of the target audiences use networking sites which cross promote the movie, so it very easy for the target audience to access the internet and watch everything that

The first thing the audience see on the website is a link which is on the first page is the film trailer of Ill Mano. The reason why having the trailer on the first page because the audience can see the characters and the plots which can feature in the film. It gives the audience the key and important information they need to watch this film like the released date, setting of the film, producer, directors, the character in the film and the tittle of the film. Having the trailer the first page is very effective because it stand out for the audience; it also catches the audience attention