Sam

1. ·         Superb choice of music
2. ·         PPT timed to the music impressive
3. ·         Excellent consistency to images
4. ·         Interesting choice of images for contrapuntal – I really like political aspect too
5. ·         Good Presentation and nice comedy element
6. ·         Impressive work! 

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Cinematography

The film ‘Quantum of Solace’ fit into the genre of action. The scene i have started with is the ‘Bell Tower Fight Scene’ it first start with a tilt down shot of male character, by showing this shot , this will allow the audience to see the costume of the character, body language and facial expression. The male character looks tried as the audience can see sweat shining from his face. Also the male character is looking up in angry which connote that he is after someone. After that the tilt down shot the camera changes into a tilt up angle shot of the male character jump crossing a platform. This is very effective because it show how apart the floor and the platform are between each other, showing the male character jumping across could show the character as the protagonist hero in the film. In addiction, in the 0.16 there is an over the shoulder shot of the male character, the male character is holding a gun and look and moving left to right, with an over the shoulder shot it show what the male character can see, i.e. his surrounding.  After this the camera changes in to close up at the 0.20, it has the male character holding a gun and look at one direction which can connote that he looking for someone and want to either kill them or injured them.   

The film ‘the shining’ falls into the action/thriller and horror genre. The first scene of the film ‘the shining’ is a close up shot of a male character and has a low key lighting; this will allow the audience to seethe male character facial expression, with this shot it show the audience that he is one of the main characters in the film and allow the audience feel for the male character.  The male character is looking mysterious and suspension like he wants something behind the door. After this shot the camera has changed at the 0.06 scenes and turn in to a medium shot of a female character showing her costume, facial expression and body language. In this scene the female character is looking at a sink in the bedroom, which in the sink is a knife. Moreover, the camera change again at the 0.21 scene and change into a long shot, showing the setting and what the male character is doing,

Box Office

Top 10 Grossing film at the Box office currently, 2011 and 2010

In 2010 …

1	Toy Story 3		$415,004,880
2	Alice in Wonderland (2010)		$334,191,110
3	Iron Man 2		$312,433,331
4	The Twilight Saga: Eclipse		$300,531,751
5	Harry Potter and the Deathly Hallows Part 1		$295,983,305
6	Inception		$292,576,195
7	Despicable Me		$251,513,985
8	Shrek Forever After		$238,736,787
9	How to Train Your Dragon		$217,581,231
10	Tangled		$200,821,936

In 2011…

1	Harry Potter and the Deathly Hallows Part 2	$381,011,219
2	Transformers: Dark of the Moon	$352,390,543
3	The Twilight Saga: Breaking Dawn Part 1	$281,287,133
4	The Hangover Part II	$254,464,305
5	Pirates of the Caribbean: On Stranger Tides	$241,071,802
6	Fast Five	$209,837,675
7	Mission: Impossible - Ghost Protocol	$209,397,903
8	Cars 2	$191,452,396
9	Sherlock Holmes: A Game of Shadows	$186,848,418
10	Thor	$181,030,624

In 2012 …

1   Taken 2 $86.8M   Action /Crime/Drama 

2    Argo $20.1M    Drama/ Thiller

3    Sinister $18.2M   Horror/Thiller

4    Hotel Transylvania $102M    Comedy/ Family

5    Here Comes the Boom $12M Action/Comedy   

6    Pitch Perfect $36.1M  Comedy/Music  

7    Frankenweenie $22M  Comedy/Horror

8    Lopper $51.4M  Acton/Sci-Fi/Thiller  

9    Seven Psychopaths $4.28M    Comedy/Crime

10    The Perks of Being a Wallflower $6.15M  Comedy/ romance

I think that the most and best genres in the box office in the last two years have been Action, the reason why i think this because action can target many people to watch the film. Also the types of films are target at family because that means they can make a bigger profit. 

So far, this year the box office have mostly comedy and horror, due to the fact that it Halloween and the movie want to scare and frightens their audience.

  Soure http://boxofficemojo.com/yearly/chart/?yr=2011

Banned ASA

ASA bans 'sexist' Ryanair Advert

This Advert is By Asa Bans ‘sexist’ Ryanair Advert; the campaign is featuring an flight attendant, showing that all female cabin crew in a sexual behaviour and should not been advertised on a national newspapers. This advert is of a sexy woman with a bikini on and looks sexy and the headline says Red Hot Fares & Crew which can connote that they are cheap.  

The advert was for people who have a flight with Ryanair and want the Ryanair charity calendar showing that all female cabin are representation in that way.    

The Advertising Standards Authority received 11,000 signed letters from an unnamed worker who works for Ryanair who have all been stereotype by the media. 

                           Campaigns Banned by the ASA

The Advert is by Fathers4Justice accusing the Mumsnet website of marking all men as rapists, paedophiles and wife beaters was banned. This advert is of a boy crying with words written all over his face, using impolite and rude word like ‘pig’, Looter and many more.

This advert was for people, who advertise on Mumsnet, showing that all parents hit and abuse their children but mostly boys.

I think that this adverts is very bad because they highlighting and stereotype all men that they hit and abuse all children.

  

Pepsi Vs Coke

The advert is by Pepsi showing that coca cola is worst then Pepsi and showing that coca cola is two times better that one Pepsi can. This advert feat a boy who buys two cokes can and stands on top of both of them and buys a Pepsi.

The advert is showing coca cola as a bad company as Pepsi is coca cola competition and showing Pepsi as the better and best soft drinks company.