Mest 2

For the MEST2 coursework I’m going to produce a real life style or reality product, which will be targeting E4's demographics 15-35 year old. The five programs I have chosen which broadcast on E4 are:

       

    Made in Chelsea
        Waterloo Road
       Misfits

Creating Media: Research and Planning

Misfits always stars with a flash back or a very good open sequence, and I think I can add this in my production, as I'm showing the main character, and location and the name  in the opening scenes of the production. Moreover in the production of Misfit there is sound in it, non diegetic sound is being played in the production as it set the mood and set the genre of the production, and I think this is really effective, picking out the best sound track to feature in my production. The sound of misfits doesn't fit well in my production but I feel that I would use this still. Another difference is that I’ll be using bright colour to show the location, setting and characters in the production and it links well with show like Made in Chelsea and The Only way is Essex, also the open sequence of misfit is very long and I think that I’ll shorten mine and make it very effective toward the audience, but use very fast shot to engage the audience, however, I want to show the intro very which will provide some idea of what our storyline will be, but not giving too much away.

    

Waterloo Road has some elements in my production. Some of the elements of Water Road are main character, and location and the name in the opening scenes of the production. The start of the open sequences always start with the character, so I would add this in my production, also  show the location of the school, so I would add this in my production.  . This also relates to our idea as throughout the opening 2 minutes there was non - diegetic sound playing, I think that I would add the in’s but not use this for the whole opening sequence, I would use only for 1 minute of the production. The name of the show is in white bold writing but I’ll just before this, they show the name of the show but in shape of tables and chair, I would use this and apply this to my production linking to the plot of the production. Water road always show a flashback of the previously shows which show the plot of the TV series. Also we do not give away much in our opening sequence about our storyline.

Made In Chelsea has most of the elements I'm going to uses in my production like the 180 degrees shot, as where two character are talking to each other, which I'll use in my production also I can add flash backs. I think I can add this in my production, as I'm showing the main character, and location and the name  in the opening scenes of the production. Moreover in the production of Misfit there is sound in it, non diegetic sound is being played in the production as it set the mood and set the genre of the production, and I think this is really effective, picking out the best sound track to feature in my production. The sound of misfits doesn't fit well in my production but I feel that I would use this still. Another difference is that I’ll be using bright colour to show the location, setting and characters in the production and it links well with show like the only way is essex

ill Manors analysis

Ill manors film trailer contains a release date, a credit block, director and producer name, institution information, taglines, studio, production team, the funders, and the distribution, the film also has reviewer quotes and the star rating of the film. Moreover, the film has the main star of the film and also the title of the film appeal at the end of the film trailer. All of these are the code and convention of a film trailer and are very important to the audience, because it can identify what people are watching like genre and would it be appealing. The film trailer shows the story which is a plot (disequilibrium) so the audience watch the film to see what happens through the film.

Firstly, the ill manors film trailer beginning with a tagline ‘We are products of our environment. Some environments are just harder to survive in." it first shown at the beginning of the trailer in white bold writing and black background so it can stand out toward the audience because it the first text and image the audience see through the trailer. To says to the audience that not everyone lives the same, where we grow up it different and some place are harder then the other. It makes the audience think about the film trailer ahead.  

The last thing the audience see is the release date, which is shown at the very ending of the film trailer, so the audience are most likely to remember that date and go and watch this film, again it was in white bold writing and had a black background so it can stand out and be appealing toward the audience.  

Ill manors trailer distributor was Revolver Entertainment, Revolver Entertainment Company have distributor many British film over the last five years, such British films like Kidulthood and Adulthood and also Anuvahood, which all films were very effective to British culture and made lot of money in the box office. The trailers are shown via the internet website like YouTube, social media website like Facebook, old fashion like cinema, DVD and newspapers. But Plan B uses his music career by producing song from the new album called ill manors, so he uses synergy to cross promote the ill manors film and the ill manors album, this can connote that they want a bigger and wider target market by using these e media sources. 

The film ill manor is a British film and relates to British culture, to make ill manors a great film, Ben Drew has chosen low budget actors and actress to be in the film. The reason why is because one, the budget of the film is very low and they can not afford any Hollywood stars in their film, and lastly the actors are unknown in the UK, so it make the actors and actress look normal through out the trailer, make it look like normal people who live in these states and these environment.    

The audience of the ill manors film are struggler in the psychographic group and in the demographic group it targeted at A/B and D/E group, the reason why fall into the struggler is because people in this group are struggling to cope and stand out in life and also the film trailer show a representation of people in the A/B groups as they would be very interested as they stereotype. The reason why I fall into these groups for the demographic groups because people are  not skilled, not working, full education and live with someone like a mother or father or even live on their own.

The film trailer uses very fast pace scene in it which can engage the target audience which is teenagers. The reason why the ill manor music video is targeted at teenagers because teenagers are very interested and like fast scene in music video, film and console games. The fast pace action in the film trailer is hitting teenager’s standards and ideals. Also the Ill manor Lyrics is very effective and engages the audience because many teenagers like fast rapping, repetition and they can relate with some of the lyrics being said in the song. The film trailer leaves an enigma code, via using the narrative, voice over. Barthes Theory. The film trailer first start with the voice over of one of the main characters of the film and telling his story then the second main character tells her story. All of this is non – diegetic sound. 

Ill Manor Research

Research all the Institutions involved in the production of Ill Manors. List them with a summary of what their contribution to the film was.

 Directed – Ill Manor was directed by Ben Drew or stage name Plan B, who is a Music writer, singer and music producer, which applied all of these items to create a soundtrack of the film, which some of the songs are featured in the film

Producer - The Ill Manor producer was Atif Ghani

Distributor – The Distributor of the film  Ill Manor were the Revolver Company.  Revolver Company is an entertainment industry, in the past they have distributed great British films like Anuvahood" and "Kidaulthood".Distributor 

How much Ill Manors cost to produce (its budget?)

Ill Manor cost £ 100,000 to produce

How was Ill Manors funded?

Plan B had to raise the funds for post-production, he went on tour in 2010 and 2011 performing "The Defamation of Strickland Banks Tour.Then sold to the film distributors 'Revolver Entertainment to make more money  

What is the target audience for Ill Manors?

The target audience of ill manors is D/E in the demographic group as people in this group like teenagers and younger adults are unskilled, unemployed, they are struggling to cope with the surroundings like school and collage which fall into the psychographic groups, people at this age are caring about the full education. Also many people can relate the film based on their life or another person life which they might know. The target audience ages are 14 – 25 years old  

Who is the main distributor of Ill Manors?

The Main Distributors are Revolver Entertainment. 

How was Ill Manors promoted?

Ill manors was promoted by Plan B music career, as he was releasing a new album called ill manors, before releasing some of the soundtracks via radio, internet, magazines and the news, Plan B added these songs to his tour, performance and interviews which he was doing in 2010 and 2011   

Compare this with a big budget blockbuster. What are the main similarities and differences?

Firstly, the actors in ill manors are not well known as they are low budget actor form Britain not like stars from Hollywood like the cast of TED, ill manors can film scenes in a British pub and look very good, but TED can not because it would looks to modern. The location of ill manors and TED are different, ill manors was filmed in estate and TED was filmed in American. Ill manors cost 100, 00 pound to fund the film and Ted cost 50 million pounds, and also the was based on the London 2011 and Ted was based on the bear who come to live and enjoys his time with his best friends.     

How does the trailer for Ill Manors hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques.

The music video uses very fast pace scene in it which can engage the target audience which is teenagers. The reason why the ill manor music video is targeted at teenagers because teenagers are very interested and like fast scene in music video, films and console games. The fast pace action in the music video is hitting teenager’s standards and ideals. Also the Ill manor Lyrics is very effective and engages the audience because many teenagers like fast rapping, repetition and they can relate with some of the lyrics being said in the song. 

Moreover, the music video is stereotyping teenagers and young adults in the last tens days, stereotypes see teenagers causing trouble and problems on the streets, for examples using knifes and burning cars down and robbing items. I think that Plan B use this well, showing what stereotype think about teenagers in the UK, where they live, what they do, what colour skin and what they wear.

How does the trailer for Ill Manors balance plot and spectacle?

It first show scene of the film and edit it show it very fast to engage the audience and show the plot but not telling the audience what happen in it and the ending  

Think about the certificate of Ill Manors (18 certificates). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and an 18 certificate?

15

Language - There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.

Nudity - Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.

Sex - Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.

18

Where material or treatment appears to the BBFC to risk harm to individuals or, through their behaviour, to society – for example, any detailed portrayal of violent or dangerous acts, or of illegal drug use, which may cause harm to public health or morals. This may include portrayals of sexual or sexualised violence which might, for example, eroticise or endorse sexual assault

Where there are more explicit images of sexual activity which cannot be justified by context. Such images may be appropriate in ‘R18’ works, and in ‘sex works’ (see below) would normally be confined to that category.

Source BBFC Website

talk about the 9 question and expand on it as you didnt compete it in depth.

Preliminary Exercise – Love Struck

Preliminary Exercise – Love Struck

My Preliminary Exercise show a short opening of a man walking into the canteen to talk to his girlfriend/lover and get dumped/heartbroken at the end. In my group, I deicide to work with Harpal, Vinisha and Harjio, we all deicide to do a romance sequence and call it Love Struck, as we felt it was right working with a boy and a girl, we felt the performance will be very interested and also feel that the sequence would catch the audience attention.

Our Preliminary Exercise ‘Love Struck’ starts off with a man walking toward a door outside the canteen. We first use a tilt up shot from ground then move it up with a tripod, only showing the back of his shoes and trouser, so the audience doesn't know who he is at first and what going on. I think that we got the right shots in the exercise with the Match on Action was very good as we got editing part it was very easy. We tried to use as many shots as we can like tilt down shots, more close up of the characters and long shot of the surround but we felt it was all right as it is, as it already has aspect of a normal conversation using these shots like over the shoulder shots.

    

Two things I have learnt from our Preliminary exercise are to make sure that we film in a quite and clean place. As in our performance it was too noise and a lot of interruption, we should of film it somewhere else or should have filmed it at another time; the audio was very bad, we found this out after as we watch it after, as we were editing it, we couldn't very hear any of the character talking in the performance. Also, we broke the 180 degree rule in our performance, first we got it right when they are having the conversation but broke it in the last two shots, when we shot the other side of the male character face, which it look like he swap seat with the female character. 

Moreover, the last shot of rose flowing down on the floor is one of the best shots in the performance which to created an enigma code the audience what to know what happen to the male character, as we slowed it down to make a dramatic effective to the exercise, and it very easy in the editing part of the exercise to do. Also the acting of both character were very good which is the most important thing to get right for the performance, we needed to make sure that it good to make sure that it engage the audience. The story is straight followed, so the audience know what happen in the story. From where he walks to the door, open it, walk through and seat down and start talking to the female character.   

I felt that my group wear very good, as I would work with them again in the future, as I learnt new techniques in the editing part like make shots duration faster and slower, which would belief me in the future as I make my own exercise, also would give me good ideas too. 

Ill Manor

Ill manor is a hip hop song written, produce and performance by English Rapper and Singers Ben Drew, stage name Plan B. The song was written in reaction of the 2011 London riots and many issues for the youth in London not getting the attention and needs for the government. The song was first played on BBC Radio One on the 27^th of February and then released on the 25^th of March through American Label Atlantic Records and 679.The film "Ill Manors" cost £100,000 to make and made £453, 570 from box office in the first eight week. In order for Plan B to raise the funds for post-production, he went on tour in 2010 and 2011 performing "The Defamation of Strickland Banks Tour. 

Media forms: What technique does the video use to establish the setting and engage the audience? 

The music video uses very fast pace scene in it which can engage the target audience which is teenagers. The reason why the ill manor music video is targeted at teenagers because teenagers are very interested and like fast scene in music video, movies and console games. The fast pace action in the music video is hitting teenager’s standards and ideals. Also the Ill manor Lyrics is very effective and engages the audience because many teenagers like fast rapping, repetition and they can relate with some of the lyrics being said in the song. 

Moreover, the music video is stereotyping teenagers and young adults in the last tens days, stereotypes see teenagers causing trouble and problems on the streets, for examples using knifes and burning cars down and robbing items. I think that Plan B use this well, showing what stereotype think about teenagers in the UK, where they live, what they do, what colour skin and what they wear.

 Media Representations: How are gender/ethnicity/ age represented in the video?

Firstly, the ethnicity in the music video is mostly a mix of white, mixed race and black people, the reason Plan B has done this because both these ethnicity are mostly linked with these action like violence and crime and robbery. These are what stereotypes think about and Plan B uses this very well.  The gender which is shown the most in the Ill manor music video is mostly Boys/men, this can connote that most men/boys create more trouble linked with all crimes. There are some girls in the video by mostly the women are hanging with the men. Lastly the ages which is represented in the music video are teenagers and young adults and this is why I think that the ages for this music video is 13-21 years old because the music video is relating to the 2011 London riots and mostly the people in the riots where that ages.   

Media Institutions:  In what ways is the video typical of music videos and what values does it promote?

The music video is a hip hop tune to show what stereotype thinks about the teenagers and their ways like crimes and violence. The music video has a counter – hegemonic due to the fact of the poor teenagers, which live on the estates and live in a council flats and crime, Plan B use the Music Video to identify two different types of people in the world, the Plan B use the lyrics to disagree with the upper class people in the demographics groups of A – B the people who work important jobs  and use the video /moving images to show the demographic groups of D – E who are unemployed and who are in school

Media Audiences: Who does this text/ artist appeal to, and why? 

I think that this/Music artist appeals to 12 -15 and 16 – 34, but mostly the teenagers, the reason why I say this because these are the ages which are effected by the issues in this music video, for example the ages between 16 – 34 watch the news and are effected by the news, like tax and the weather and the ages between 12 – 16 are mostly in the news due to knife crime and vandalism. The text can identify too many people that not all teenagers act like this, for example not all teenagers live in council flats and commit crimes.