Easter Holiday

Call of Duty 

Media Forms: What codes and conventions does the trailer use to establish the text’s genre?

The genre of the call of duty trailer is an action game, as you can see the trailer feature many props like the guns, the blood, cars and cars blowing up and the bombs which all creates a mood and set the genre of the trailer. With all of these convention creates a mood for the audience with the icon and the setting (CLAMPS) show how all of this come together to show this genre. (Barthes Theory).The trailer use lot of POV shot to show the audience how to play and what they’ll see but however it also creates show a way on how war is in real life, it not bird eye view or long shot, it’s a point of view shot and create a mood and setting for the audience like there are in a war zone. Another code and convention is that the soldiers running about and stay together like its was a real war zone battle field, also the clothes and helmets look very real, so it show a lot of realism.  

 

Media Representations: How is war represented in the trailer?

The trailer has a negative and bad representation of war as it show war as a dangerous and gruesome place to be, as we see many soldiers die, blood squashing out, bombs, guns, everyone shooting, having a tensed mood and dangerous places, by doing this it will show the audience on how soldiers live out there and what they have to do and a idea on what war is like. As a result, could create more people to buy guns and act violence at people in real life.    

 

Media Institutions: In what ways is the trailer typical of the video game industry?

The trailer is typical of a video game industry as the trailer has many animations and graphic within the trailer, in the trailer, there is fast pace and loud music which engage the audience to look at and watch the trailer as it keep you going. Also, the voice over of the main character and the narrators it’s very effective because normal with voice over there a background story to it, so it the audience going and still with the trailer.  The audience would be more interested in finding out about what the game would be like, therefore by showing the different elements in this trailer would keep them engaged and entertained.

Media Audiences: Who does this text appeal to and what pleasures does it offer?

This text will appeal to mostly males between the ages of 14 – 30 years old, because boys mainly enjoy playing these types of war and action games with others, by themselves and online. The call of duty trailer mostly appeal to teenagers and young adults via the convention which feature in the trailer like the violence, guns, the blood and the strong language, and these are the different types of thing that teenagers like and appeal from. For the demographic and psychographic class, this trailer will fall in to the group of C2, D and C1 as these people are aspires as they want to follow and be in those footsteps, they are not leader, they do what everyone doing, also the Xbox console cost a lot of money to buy so not many people can afford to buy the console, epically the people in the E group for demographic.     

Guardian News Advert

 

Media Forms: What techniques does the ad use to persuade the audience to consume the Guardian

The advert mirrors the tale of the three little pigs, which would make people nostalgic and identify with the advert (uses and grafitcations).Furthermore, the advert contains humour. The use of using a tablet shows that the guardian is available on e-media, and thus would attract a younger demographic. The trailer uses a lot of inter textually for the concept as it highlights and show the comments for the reader in the trailer and use it to place around in the setting, for example I there a shot where a man  walking in to the house and their is writing of the general public comments on the wall, so it very effective because  

 

Media Institution: What issues of new technology does this ad raise and what does it tell us about the values of The Guardian? And Representation: How is the news represented in the advert?

The news is represented by show how new technology has shown people views and opinion, as more people can use their computer and their smart phone to accuse much social networking like twitter and YouTube to show their opinion and views about the issues which happened This is effective in showing that technology has become more modern and advanced over the years. With doing this it creates a viral spends to everyone around and it very fast for people to get this information and views from people. So, it very world wide. The issues Is that technology is now up to date and modern as many people have the internet on their phones, so it more advance and popular for many people.