Psychographics

Mainstream

This is an insurance advert which shows a group of 4 walling down the stairs, and one of member fall down and hurts themselves, the advert show that everyone can get hurt at any time. The reason why this advert is mainstream groups is because it seeks security, so people don’t want to get hurt and injured and want to be protected. So this advert is made for many people who like to be safe and protected.

Aspires

This is an lynx advert which show many different people who are trying to their other half, and don’t care what they have to do, there find each other, which show they want attention, the reason why this advert fit into aspires groups is because they are seeks attention by using the new lynx products, so if people use the product they want all the attention by smelling good

Succeeders

This advert fall into the succeeders groups as it a company’s products, which keep people self determined and is a problem solve because with the iPad it well organise, in this group they seek control , and by having this products they have more power than other because the iPad are very expensive and many people can’t offered one. So people that own it are very wealthy  

Resigned

I think this advert fall into the resigned group, as the advert is very old fashion and is an old tradition flash advert. They want to have the same things they had before like the same products, and washing with the same products at the same time of the day. This group is mostly for older people in the world  

Explores

This advert suit explores, the explores want to know what to do, and they want to try something new for them selves like buying new adidas trainers which features snoop lion and a footlocker member bring him a pair of trainers. People want to seek and discovery new trainers on the market which make themselves, adidas are trying to advertise new products to new customers.   

 Strugglers

This is a foxy bingo TV Advert which shows a largest women and a fox dance with each other and singing. This suit strugglers group as they have fun playing these games to win money, due to the fact they might not have any jobs and do not work, while playing bingo they are having fun picking numbers, they will be more happier due that they can 20 pound free when playing for the very first time

 Reformers

This advert is women drinking echo fall wines while sitting in the garden talking and laughing with each other, this advert fall into the reformers groups because they want to have fun and be happy with other, have freedom to do anything at any time in this life and don’t care about the consequence. The wine is reason price so people can buy it in local shops.   


i think that reformers are people who like to have their owm freedom and what they like, also they want to have fun and be happy with others. The reformers like to change but not change right as they are enjoying time with others.

Represent

Sport Car

I think that this print and moving image advert is targeted at men but the moving image is target at young boy for want to own a Porsche sport car in the future, also is targeted for wealthy people because a sport car is very expensive. the reson why sport cars are target at men beacuse most men drive sport cars, but some women drive a lot of sport cars.

Firstly you could change the male characters in both adverts and put a female character in both of them, and adding a different background which is more appealing toward women, also the changing the colours, setting and etc.   

Diving watch

I think these advert are both target toward men who like wearing expensive watches, both these advert feature men, this lead to the case that a lot of men wear watches. However many women wear watches in an everyday life.

One way how to change the primary audience toward women is having a woman instead of a man and adding women’s features like changing the colours and the changing the trailer to a film which is target at women like sex in the city or means girls.

Beer

I think that this advert is all targets at men who like drinking beer, socially. The reason why bottle beer target men because it an illegal for a young peon to buy beer and drink it in a pub or night club, plus you wouldn’t see a women holding and drinking a bottle beer. Moreover drinking beer has always been a man thing, and women like drinking tea and wine, it make them look more sophisticated.  You change the main target audience toward women by adverting a different idea i.e. wine or tea.      

 toilet paper

I think that these adverts are target at women, mostly parents/mums because mums do the weekly shopping and buy all the products, and mother buys the toilet paper for everyone in the family. The moving image shows a mother beer telling the baby bear to wipe his bottom clearly use the products.  

I think if they used something different like a soft football this can introduce a new audience like men and then many men will buy the products.  

I     Deodorant

I feel that these both advert all target men as deodorant is mostly for men because they want to smell good to attract more women. Well deodorant is both for men and women so it targets both genders.     

   

     Cigarettes

I i feel that these advert both target men but it introduce children to start smoking cigarettes because this is a children television show and their main audience are children.  The ad feature two men smoking and the women are just watching them but at the time this show is aimed at children. A lot of women smoke cigarettes, so this can target both genders

Cleaning Products

I think that these adverts are target at women, mostly parents/mums because mums do the weekly shopping and buy all the products, and mother buys the cleaning products for everyone in the family. I think if they used something different like a soft football this can introduce a new audience like men and then many men will buy the products. 

I think that these adverts are targeted at men, and who like wearing trainers and playing sport games, the advert features a British artist who is promoting his song and trainers. Well one reason how the advert can appeals toward women if the colours of the poster was appealing to girls and the music artist was a girls who lyrics can appeals toward girls like Adele and etc. #

Airline

This commercial is aimed at men and women because they both can flight a airline, and show how everyone is equal. The ad is aimed at both genders.  The reason why this ad is aimed at men and women because both genders are equal and can do anything they wish to do.   

Dominant and alternative representation on women

Dominant and Alternative Representation on Elderly People

Skyfall

Skyfall  Samuel Felix

The action film I have chosen to write about its narrative theorise is the new James bond film ‘skayfall; mostly all the James bond have all been action film, so this James bond film has to be action but it has elements of romance and adventures and crime. The movie features Daniel Craig who plays James Bond, Dame Judi Dench who plays M and Javier Bardem who plays Silva. All of these actor, have been well recognize for playing these type of character in all their film they have all been in. the main story is James bond is losing his touch as a double oo agents and get shots, everyone think his dead, as this is happen someone is planning to kill M in the HQ’s and is using cyber threat toward her and her business.

Leading up to todorov theory the mains characters are Jamie Bond as the Hero want to protect M, M as the donor also who could say that she is princess because the villain want to her and the hero has to keep her and protect her too, Silva as the villain want to kill M and eve as the helper who just helps James bond out, what he need, she get it. Leading up to Barthes Theory has enigma codes and action codes in the film sky fall. By having enigma code it create a mood and suspense for the audience. Skyfall has to have action code because it action film and it a James bond films, the film contains props like guns, cars weapons and fighting these are all the elements for a good action movie.

Well, the first narrative pattern is that the film is linear; this means that it has a chronological sequence, so skayfall film was a beginning, middle and an end. Follow up on Propp theories the film has three stages, the equilibrium (the Fist stage, beginning ) is when James bond will helping M to tract down a villain on a train by having this fist stage is show the characters, setting and the type of genre the film is, disequilibrium (seconds Stage, Middle) is when James formally introduced to the villain and tell the plot and conflict he has with M and James Bond, also it create a mood and atmosphere for the audience watching this film and lastly the New equilibrium (last stage, End) is when the James bond  murder  the villain and M sadly dies from a gun shot worn in the stomach. Therefore the conflict is resolved and done.

Lastly the last narrative theory is Mr Hall and his readings, the three readings are Dominant, negotiated and opposition Reading. I feel that the reading of Skyfall is a dominant reading because it has a mainstream audience mostly men, because are more attracted to action film. 

United 93

WWW. You do pick out some relevant details in places

EBI. This is a long way short of A level standard in general: basic written English is it good enough.

You need a lot more depth and detail to your analysis in both Q1+Q2.

L/R Re read your work + chooses one paragraph to re write properly

Paul Greengrass has used the camera movement to create an atmosphere of realism. The director has done this because it connotes a lot of tension and make uneasy mood from the character shown in the film. Some of the scenes from the film are not steady and moving, by showing this, it represent the audience that something wrong in the film

Media Award

http://www.youtube.com/watch?v=x__pE7wOsIk&list=PLK0GDt6-dvuvAII2_4cWvZ5E9C6ZoZeeO&index=2&feature=plpp_video



Breaking Point

WWW. I think that breaking Point had great editing and voice over throughout the trailer; also the trailer was very interesting to me and the audience. Moreover it had great shot during the trailer; one that I very liked is an over the shoulder shot of a man running toward a warehouse and a close up of the male head twisting and turn around to see if anyone is around him.aslo by doing this it create a evil and scary tension and mood.

EBI. If we can see the character a bit more clearly from the editing, it wasn't clear enough for the audience and also if some of the shots was shot better and be clearer, I think the audience will be more scared.

Breaking point overall included a vast amount of editing in which involved many types of high to low angle shots. The lowered angled shots allowed the villain or protagonist to be seen as a person with power in which changed the audience’s perspective of what people or the views see of him. As such, this creates suspense in terms of what the audiences views and opinions are which therefore leads to different opinions being made about the film trailer of breaking point.   


http://www.youtube.com/watch?v=K2vODxp_ARc&list=PLK0GDt6-dvuvAII2_4cWvZ5E9C6ZoZeeO&index=4&feature=plpp_video

Romeo  

WWW. I thought that Romeo was one of the best productions I seen at GHS media award, I thought that it had great shots in the film trailer. One is where the camera focus pulls and the audience can see the character behind to the protagonist male character. Also Romeo has another great shot, this is when two character are holding hand, which create a mood and setting in the film trailer.

EBI. If the storyline of Romeo was shown better toward the audience, it was shown clearer and well basic and understanding to the audience .Also if they were more shots to create a romance and love setting.   

Romeo is has many slow editing  shots which can highlight the genre of the film trailer, all of these can feature the camera movement and angles shown in the trailer. The camera movement and angle show all the character in film trailer, the hero, the helper and the donor all have been shown in way where we can identify who each person is. The main character had more close up shots, the helper and the donor only had medium shot, this show how important the shots are and I feel this is one of the best I’ve seen in a long time.

Fish Tank

All the Institutions involved in the production of Fish Tank. List them with a summary of what their contribution to the film was.

BBC Film, Kasander Film Company and the UK Film Council

Two other Independent British Film production companies – their “brand”, as well as current and previous productions.

Well first there is Caravan Film and Blast Film

Out of the three Production Companies you have researched, which do you see as most successful and why?

Out of the three production companies I feel that BBC Film Company is the best, they have fund many great movie over the last 10 years like StreetDance3D,Billy Elliot and The boy in the striped Pyjamas. They have done this to build a better brand name and image.

How much Fish Tank cost to produce (its budget?)

Fish Tank cost 3 million pounds

Film budgets – find 5 films made for £5 million pounds or less – what types of films are feasible on this budget?

·         In The Loop,

·         Nowhere Boy

·         Kidulthood

·         Shank

·         English

Mostly of these movies all has an element of action and drama in them.

How was Fish Tank funded?

The UK Film Council funded the film Fish Tank by the national lottery, money which is invested every year.

Research one other way that British films are funded. Are there any similarities or differences?

Other company relay on the other production they do to raise and fund their film

What is the target audience for Fish Tank?

The main target audience are mostly teenagers between 15-19 years old  

Research the mainstream 16–25 youth cinema market and decide which 3 genres are most targeted at them and justify your decisions with your research.

The 3 main genres which targets teenager are

·         Actions

·         thriller

·         horror

Who is the main distributor of Fish Tank?

The main distributor of fish tank is ICF Films

What is the role of a film distributor? Are there any differences between distribution in the US and UK?

The role of the film distributor is to promote the film in any sort way.  

How was Fish Tank promoted (when it was released in 2009)?

Well Fish Tank was first promoted and shown in the Cannes festivals

Compare this with a big budget blockbuster. What are the main similarities and differences?

Firstly they both have good plots and storyline during the film, both have hero, villain and etc. But the endings are not the same, some might end in a bad not good. Not a Hollywood ending and might be set in different part of the world  

How does the trailer for Fish Tank hook audiences into the narrative and pose questions that the film will answer? Identify 3 ways/techniques.

Fish tank use a lot of camera movement and angle to display Fish tank plots, also the non diegetic sound it very up beat and the editing is extremely fast his can relate to the audience

How does the trailer for Fish Tank balance plot and spectacle?

First it starts all the positive in her life is display and shown in the trailer then show the bad thing happen during the film.

Think about the certificate of Fish Tank (15 certificates). Research film certification and outline what is deemed acceptable for this certificate. What is the difference between a 15 certificate and an 18 certificate?

15- Language

There may be frequent use of strong language (for example, ‘fuck’). The strongest terms (for example, ‘cunt’) may be acceptable if justified by the context. Aggressive or repeated use of the strongest language is unlikely to be acceptable.

Nudity

Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.

Sex

Sexual activity may be portrayed without strong detail. There may be strong verbal references to sexual behaviour, but the strongest references are unlikely to be acceptable unless justified by context. Works whose primary purpose is sexual arousal or stimulation are unlikely to be acceptable.

18

 Where material or treatment appears to the BBFC to risk harm to individuals or, through their behaviour, to society – for example, any detailed portrayal of violent or dangerous acts, or of illegal drug use, which may cause harm to public health or morals. This may include portrayals of sexual or sexualised violence which might, for example, eroticise or endorse sexual assault

Where there are more explicit images of sexual activity which cannot be justified by context. Such images may be appropriate in ‘R18’ works, and in ‘sex works’ (see below) would normally be confined to that category.

Source BBFC Website

Fish Tank Review

Fish Tank- Review

Unpopular and disliked by local girls and boys in the area Mia dreams of becoming an urban and street dancer. As this is happening, Mia’s Mum (Joanne) brings a new boy friend on the scene for the family of three; this is where everything changes for 15 year old girl …..

Katie Jarvis present Mia as a troubled isolated teenager who doesn’t show her kindness and caring emotion out but show a tough and hard emotion and expression toward the ones that she loves. One reason why I think she does this because of her background and her surrounding of where she had been bought up and Andrea Arnold really portray this.

I feel that this movie really represents British culture. Also the way it shown shows realism in London, by the setting and certain scene in the film, rivers, flats and parks. Also shown by the camera movement, during the scene the camera was not steady and kept moving slightly which connote realism. Moreover, the character’s costume and make up show how British culture was shown in 2009 as the girls in the film had light and thin clothing, mini skirt and tracksuit. This can be related and shown as stereotype that all girls being bought up in a council estate all look like a ‘chav’ or informal.

 The opening sequence following Mia walking on the street listening to her music, whist walking abusive word and swearing are shouted out when Mia approached a group of girls. When this happens Mia step closer toward one of the girls and head buts them in the nose. By this type of fight shown by a 15 year old teenager can show the environment and lifestyle Mia live by?

Kate Jarvis’ emotionless style and thankless is shown for the protagonist character as the film goes on. Mia has troubles with everyone in her way, this is one of the reason why Mia is always on her own and isolated in a old and tatty flat .Mia always spend her free time practicing dance moves. Also it helps her escape from her family life because Mia and her mum have trouble with each other.   

During the movie, Mia and the mother boyfriend form a relationship which start as a friendship relationship and turns into a lover relationship after one night. Mia really fall in love with the mum boyfriend (Connor) and want a open relationship with him. but Connor knocks her back in to reality from her dreams and tell her it can't happen and decied to move away from the family. then Mia tries to find Connor and this is where everything happen....

Also I feel that the ending of the movie is one of the best scenes and plots in the whole of the movie. I feel this because it not a basic Hollywood ending with the main protagonist character having a happy ending, her finding love with a another character and her becoming a great street dancer ands her win competition and etc., but this shown how British culture is represented to the audience and that not all film have a happy and joyful ending.

I feel that film had a lot of swearing and faun and informal language which can put off the audience whist watching this film. I think that it show British culture as violence and corrupted and the director does show this but there is too faun languages.    

Throughout the film Mia has a goal and objective to do, which is change for herself in her life. She learns that she does want to be nothing like her mother. Her mother who has a sexually active with many men and gets drunk and does care and listen t her children opinions and feeling.

Mostly all the British films are very low budget film such as adulthood, 4321 and shank.  But all these film have a good quality filming which show realism in all of the film, also each film has a lot of drama sequence which can attract the audience.

I feel that the director has carefully planned the setting, actor and many other thing well because is a great movie and you can see the director ideas put in to the film. Also feel that the movie could have had more character in the film.

The main target audince for the movie Fish tank is 15 year olds upwards betweenof the scene shown in the movie and the faun languge, also iit is very attrative toward this age group. 

Samuel Felix