Psychographics

Mainstream

This is an insurance advert which shows a group of 4 walling down the stairs, and one of member fall down and hurts themselves, the advert show that everyone can get hurt at any time. The reason why this advert is mainstream groups is because it seeks security, so people don’t want to get hurt and injured and want to be protected. So this advert is made for many people who like to be safe and protected.

Aspires

This is an lynx advert which show many different people who are trying to their other half, and don’t care what they have to do, there find each other, which show they want attention, the reason why this advert fit into aspires groups is because they are seeks attention by using the new lynx products, so if people use the product they want all the attention by smelling good

Succeeders

This advert fall into the succeeders groups as it a company’s products, which keep people self determined and is a problem solve because with the iPad it well organise, in this group they seek control , and by having this products they have more power than other because the iPad are very expensive and many people can’t offered one. So people that own it are very wealthy  

Resigned

I think this advert fall into the resigned group, as the advert is very old fashion and is an old tradition flash advert. They want to have the same things they had before like the same products, and washing with the same products at the same time of the day. This group is mostly for older people in the world  

Explores

This advert suit explores, the explores want to know what to do, and they want to try something new for them selves like buying new adidas trainers which features snoop lion and a footlocker member bring him a pair of trainers. People want to seek and discovery new trainers on the market which make themselves, adidas are trying to advertise new products to new customers.   

 Strugglers

This is a foxy bingo TV Advert which shows a largest women and a fox dance with each other and singing. This suit strugglers group as they have fun playing these games to win money, due to the fact they might not have any jobs and do not work, while playing bingo they are having fun picking numbers, they will be more happier due that they can 20 pound free when playing for the very first time

 Reformers

This advert is women drinking echo fall wines while sitting in the garden talking and laughing with each other, this advert fall into the reformers groups because they want to have fun and be happy with other, have freedom to do anything at any time in this life and don’t care about the consequence. The wine is reason price so people can buy it in local shops.   


i think that reformers are people who like to have their owm freedom and what they like, also they want to have fun and be happy with others. The reformers like to change but not change right as they are enjoying time with others.