Audience

I think that music would be a easy brand to target this audience as they find it easier to relate with certain songs and genre, i.e. some rapper have had a bad life when they where younger and people nowadays are living like how their favourite rapper was living, so people are more likely to listen to them as they can quicker relate to a rapper then a singers, also all their emotion have out and they would like this type of music.   
The psychographics for the ill manor audience are reformers, mainstreamer and struggler. Reformer are the people who want freedom form this world and be different. Mainstreamer is the biggest groups as they want to follow other on what ever they do in the world. and lastly struggler are the people who want to escape the youth groups, this means they want to get out of this groups and make something in life.
The class for the audience profits is people in D, E, C1 and lastly C2 they people are Working class people who don't have the skill to do something in their lives. the ages for this is ages between 18 - 24 years old as this will affect them mostly, the gender is mostly target at male as they have affect from this type of concept in the street of London.