Film Media in context

1 

Print media

Ill manors promote print media by featuring their film concept in many well – known newspapers, magazines, and billboard of around the country, newspaper and magazines will place the ill manors concept in their issues and articles when the film is coming out and when it been released as it a way to have a relationship with the fans that liked the film, want to know more about the film like background and actors and also find view and opinion about the ill manors. With print media it is an easy way to cross promote their film (synergy). The reason why is it a way for ill manors are targeting a wider audience, a target audience that is like reading newspaper and magazines: stereotype this, many people who like reading who most in a different demographic, so ill manor are targeting and make their concept and point clear to a different market in the UK.

 

    Broadcast media (TV/Radio/DVD)?

Ill manors promote Broadcast media (TV/Radio/DVD) by featuring their film concept in all different way for broadcast media around the UK. Ill manor have created many way to promote their film, some of the ways are that ill manor have create a film trailer of their film to be aired for their audience at a certain time due to it being a 18 scheduling, also having featured their advert in many different other films on the DVD, this is from the Distributed same company, by doing this it gives the ideas audience on what they’ll liking and type of film it is. Moreover, Plan B has been promoting his film by having many interviews via the TV and the radio, promoting the film release and the DVD release, so many people don’t forget to go out a watch the film and purchase the DVD. i.e. plan B was on the Jonathan Ross show in September talking about the ill manors film and telling people to to go out a purchase the DVD. 

  

• E-Media

Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The industry have create many different way to promote a film like having their trailer featured on a social networking sites like Facebook and twitter as these site have million of people on it so there is a wider market, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer. for example ill manors have many link on their website to find videos and find them on many social networking sites like Facebook and twitter, also many of plan B fans have created fan videos of the soundtrack for the film, as it one way promoting the ill manor film.

Now look at each platform individually:

What are they key issues and changes taking place in each platform?

• Print Media is not instant and free like E-Media

Print media is a very slow process as it takes a lot to make a print media advert and cost a lot of money to make and print out for the company and have to place them across the whole country to see, by having print media advert It take a lot of time (time consuming) for the whole process to work, so many company use e-media as it a very fast way to spend thing across the world and it’s cheap to have and a very quick way to make print advert use the computer and place on e-media sites. also, the business is saving lot of money which they could put their money in to a different aspect in the business like more promotion or film a scene for longer as they have enough money to use from.  

• TV is becoming less dictated by scheduling (Sky+), more and more specialist channels, competition from the likes of You Tube

Many channels have created schemes where you can watch your favourite programmes on the plus channels where you can watch the show one hour later, so many people can have a chance to watch their show one hour later. Also sky have create a scheme where the viewer can record their favourite show and watch it at any time so people can chose when to watch the show, not at the original time it schedule to be aired at. Also, People have find way to watch the show on legal website first so they don’t have to use the TV to watch their show. for example many big film and channel company have created iplayer as the viewer can have a chance to watch their favourite show at any time.  

How is each platform responding and adapting to these issues and changes?

• Focus on how they are adapting to:
• CHANGING TECHNOLOGIES

Well, for this platform, many companies have create deals and schemes to fit in with the modern technologies nowadays, like creating apps for the smart phone uses, sky plus holders, using the iplayer for people who have missed their favourite and want to catch it on the internet.

• CHANGING AUDIENCE BEHAVIOURS (all audiences, not just the young!)

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2 

How is the film promoted through?

• Print?

Ill manors promote print media by featuring their film concept in many well – known newspapers, magazines, and billboard of around the country, newspaper and magazines will place the ill manors concept in their issues and articles when the film is coming out and when it been released as it a way to have a relationship with the fans that liked the film, want to know more about the film like background and actors and also find view and opinion about the ill manors. With print media it is an easy way to cross promote their film (synergy). The reason why is it a way for ill manors are targeting a wider audience, a target audience that is like reading newspaper and magazines.

• Broadcasting (TV/Radio/DVD)?

Ill manors promote Broadcast media (TV/Radio/DVD) by featuring their film concept in all different way for broadcast media around the UK. Ill manor have created many way to promote their film, some of the ways are that ill manor have create a film trailer of their film to be aired for their audience at a certain time. Also, Plan B has been promoting his film by having many interviews via the TV and the radio, promoting the film release and the DVD release, so many people don’t forget to go out a watch the film and purchase the DVD.      

• E-Media?

Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The ill manor have create many different way to promote a film like having their trailer featured on a social networking site like Facebook and twitter as these site have million of people on it so there is a wider market, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer.  

Now look at each platform individually

• What type of media language does the platform use? Identify the codes and conventions of that platform

• Print media will give a review of a new film, provide information about the cast, certificate, etc. and will often include an interview with a star/director
• Radio and TV will usually offer an exclusive interview alongside clips from the film

Radio and TV are a good way to promote an film as someone  can have an interview as it an easy way to access and find out information about the film like the cast member, director’s ideas, setting, props and the plot of the film, as the viewer and the interviewee are getting a verbal explosion about the film. Also, having the radio and TV  can place some clips of the film into the interview as it give a brief understanding to the viewer what the film looks like (setting) and what the film is about.

• E-Media will be instant offering interaction with a range of video clips, blogs, audio, articles and competitions etc

E-media consists of video clips, blogs, audio and articles which is very important to the audience as it make them want to watch more adverts, write more blogs and read more articles and the audience can find out more about the ill manor film  

• Think about how that platform uses genre codes

• Are there any similarities or differences in the way the film is promoted within the platform?

Similarities each platform stands out toward the audience, as it catch the attention for them, via the information given to them 

The Difference are that each platform use many different way to given out their information like having a interview and having a print advert on a billboard.  

Who are the film’s target audience(s) and how do you know?

The target audience for the ill manor film are people in the 16 -34 age groups, people who are struggles and people who are in the C2, D, E groups for the demographic group. The reason why that is the age groups feature people in the group and who are effect by society, struggling to get money and things to buy in the world and people who don’t have any skill and are unemployed.  

3

How is the film promoted to its target audience(s) through:

• Print

Ill manors promote print media by featuring their film concept in many well – known newspapers, magazines, and billboard of around the country, newspaper and magazines will place the ill manors concept in their issues and articles when the film is coming out and when it been released as it a way to have a relationship with the fans that liked the film, want to know more about the film like background and actors and also find view and opinion about the ill manors. With print media it is an easy way to cross promote their film (synergy). The reason why is it a way for ill manors are targeting a wider audience, a target audience that is like reading newspaper and magazines: stereotype this, many people who like reading who most in a different demographic, so ill manor are targeting and make their concept and point clear to a different market in the UK. for example ill manors have featured their film on many magazines and article talking about the cast list, setting, actors, producers, and directors. (mise-en-scene)

• Broadcasting (TV/Radio/DVD)?

Ill manors promote Broadcast media (TV/Radio/DVD) by featuring their film concept in all different way for broadcast media around the UK. Ill manor have created many way to promote their film, some of the ways are that ill manor have create a film trailer of their film to be aired for their audience at a certain time due to it being a 18, also having featured their advert in many different other films on the DVD, this is from the Distributed same company, by doing this it gives the ideas audience on what they’ll liking and type of film it is. Moreover, Plan B has been promoting his film by having many interviews via the TV and the radio, promoting the film release and the DVD release, so many people don’t forget to go out a watch the film and purchase the DVD. 

 

• E-Media?

Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The industry have create many different way to promote a film like having their trailer featured on a social networking site like Facebook and twitter as these site have million of people on it so there is a wider market, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer. for example ill manor have got many link yo the biggest social networking sites like Facebook and twitter, as they know that many people use these website everyday day.   

How look at each platform individually:

• What type of audience does the platform reach?
• Who are the producers aiming to appeal to through this platform and how are they doing it?
• Does this platform allow audiences to participate or interact with the film? How?
• Do audiences play a role in the construction or creation of any the film's promotions or material

I think that the platform they are trying to reach is e-media as it a very fast, quick way to target their audience. Their producers have created links to try and appeals the audience, many links like blogs, video, apps and article, so many people are catches by the attention of the ill manor concept. The audience are mostly struggler and mainstreamer and C2, D, E in the demographic groups as they want to follow the other people doing the same thing, the internet is the easy way to find out information about the film. The platform have created many way to interact with the audience as they have many article and interviews tell the viewers about the film, I think that the audience have the biggest role due to the London riots. 

Now think of how the producers are communicating with audiences across the 3 platforms:

• What are the differences?
• Are there any differences in the audience gratifications offered across the 3 platforms? What rewards or enjoyment do the film's audiences get from each platform?
• Are the producers widening their appeal through their cross platform approach? If so, how?

The ill manor producers have used music to cross promote their soundtrack to target a new market. Plan B made a soundtrack for the ill manors film which one of the tracks was featured at the ill manor campaign first start in March. Plan B released the ill manor tune in February/ March, the reason why he has done this because he showing the ill manor concept to his fans and people in the psychographics and demographic, also he making a point toward the government, via the video clip feature in the ill manor music video and the lyrics that he says throughout the whole song. For the ill manor music video they know that they are their primary audience as the produce knows that mostly young people watch video nowadays.

However, the producers are also cross promotion the ill manor concept via the empire magazine article, the Plan B TEDx lecture  and the seven magazines, the producer have featured their film in many different articles across the UK, as the producer know that they would get the same audience who like the ill Manor music video, they’ll get a different audience mostly older people, people who like to read media magazine, finding lecture important and finding important views and opinion of people thought and the important newspaper across the UK ,especially London, due to the London culture and the London riots, which create moral panic from people across the capital. The people mostly like to read and watch lectures are people who are mainstreamer, as they’ll want to follow everyone that reading this and people who are in A, B and C1 as it get across the ill manor concept to everyone via the article and the music video.

4

How are characters/stars in the film represented in:

• Print media?

One way how Ill Manor promote their stars by the print media is creating a Ill Manor poster, on the Ill Manors poster it shows a male characters look at the right of himself, which suggest that he the main character for the ill manor film (protagonist).Also, he might be looking at something. The Ill manor director has taken a medium tilt up shot, showing the character of the ill manor film and the background ( setting ) for the poster, moreover it show the  props in the ill manor poster. By doing this it gives the audience a brief understand what the film is about, what genre it is. On the poster the male is holding a gun which can connote a bad/ danger situation for the characters in the film. With the medium tilt up shot it also show the background of the ill manor concept, which is grey council flats, this suggest that the concept is based around here and also that the male character live here. The male character is where a stereotypically tracksuit  with a grey cap, which suggest that he doesn't have a lot of money due to the setting and he might cause trouble via he clothes and his surrounding (setting).    

• • Broadcast media (TV/Radio/DVD)?

http://www.bbc.co.uk/programmes/p00pvgb9

The BBC radio one interview with Plan B aka Ben Drew, he is talking about the Ill manor film, in the interviews Ben is presented in a good, respected way as he shown as a positive and hard work business person in the world of film and music, because he made a great effort in these industry. Ben Drew is a working class person. Ben Drew is presented as a confident role model for the teenagers and young adults in society, as he want to make a change to the stereotypes thoughts and feelings as the media has a dominant reading.  

• E-Media?

http://mobo.com/news-blogs/interview-plan-b-picks-two-mobo-awards-and-talks-ego

In the interviews, Ben Drew is talking about picking up two MOBO’s on one night and wants to have a break because he just film and recorded the soundtrack for Ill Manor. The interview is taking placed straight after the MOBO ceremony, so the interviewer and the audience can get the first respond and feels from the music artist Ben Drew aka Plan B. Ben drew is wearing a casual clothes for the interview, which could connote that he is presented as a clam guy/ artist, as he looks relaxed and happy. Ben drew is also speaking in a formal language as he talking the interview serious.

Now look at what values and ideologies are communicated within these representations

• Think about the people/places/ideas that are used/communicated
• How and why they are presented to the audience in this way?
• How is the audience represented? Do they get a chance to represent themselves? E.g. Twitter.

A Ben Drew ideology is presented to all of his audience in many of the interviews which was taken. From this the audience will find out Ben’s value and briefs in all of the interviews clips, as Ben want to make a change to a certain audience, tell the audience how the certain people and genders are portrayed in the media with their dominant reading.  Many interviews like the Soccer AM interview, Jonathan Ross interview and the TEDx Lecture. Also. Ben wants to be shown as a hard working music/film artist so he a great role model to a lot of people, mostly teenagers and children. also the audience can find out anything about plan B values and brief using Twitter or Facebook as he write mostly week about thing he doing, and his fans have a chance to write back to him about anything.  

Now think of how the film communicates with audiences across the 3 platforms:

• Are there any differences or similarities in the representations of:
• The actors/stars (their star persona)
• People (race, gender, age etc)
• Places (countries, regions, etc)
• Values and ideologies (class, politics, religion, lifestyle, beliefs etc)

Some of the difference are the representation of ideologies is the print and e-media for the ill manor concept and Ben drew.  One way is that the male character on the film poster and the e-media Ben drew interview on the MOBO ceremony, which can connote that Plan B is showing his values and portrayed it in film via the stereotypes toward teenagers and the young adults in society and the gender and their race of skin, for example society has a moral panic if a dog bits a young child and then people start to judge all dogs in society that they have all bad, due to the media judgement they create a dominant reading for people and the interviews at the MOBO show  his feels about winning this award and how people can do something like this and be not judge by the demographic and psycho graphic they are bought up from.   

5

Who are the key institutions involved in promoting the film and how are they involved?

• Film London Microwave

Film London Microwaves is a London based film studio which specialize in film and media agency, which help makes London and British based films. Film London Microwave helped promote Ill Manor by advertising it in all aspect of the media industry like another films, television, video, commercial and e- media sites. Film London microwave also work with the Arts Council English London and Skillset which also help their company to fund and promote Ill Manor film.  As Ill manor is a London based British film, Film London microwaves has a aim and objective to make, which is to grow the film industry in London, Maximise investment in London through film, sustain London’s film culture and Promote London to the world through film, which the film Ill Manor fall into Film London Microwave’s Aim and Objectives. 

• BBC

The BBC film studio is a London based film studio which specializes in film and media agency, which help makes London and British based films. The BBC film studio help promotes Ill Manor by help funded the film from the beginning, when Plan B first thought of making a Film like this. The BBC Film studios also work with major and big international film company around the world. With help they fund Ill manor and given Plan B and budget of 100,000 pound to make the Film and they’ll promote it by advertising it across many different aspects in media like television, video, commercial and e- media sites. 

• Other collaborators (distributors - Revolver, exhibitors – multiplex cinema chains, DVD sales/rental companies, film download sites, e.g. LoveFilm).

Well, ill manors are involved with these companies by placing their film on e- media sites with allows people to watch and purchase the film on-line as it cheaper for the customer to buy it and expensive for the companies to buy it from the distributors. Revolver studio is a London based distributors which promotes Ill Manor by help funded the film from the beginning, when Plan B first thought of making a Film like this.  They have made great British films like Kidulthood and Adulthood. 

How do they use each platform to reach their target audience (now fragmented)?

• Print media

Ill manors promote print media by featuring their film concept in many well – known newspapers, magazines, and billboard of around the country, newspaper and magazines will place the ill manors concept in their issues and articles when the film is coming out and when it been released as it a way to have a relationship with the fans that liked the film, want to know more about the film like background and actors and also find view and opinion about the ill manors. With print media it is an easy way to cross promote their film (synergy).

• Broadcast media (TV/Radio/DVD)

Ill manors promote Broadcast media (TV/Radio/DVD) by featuring their film concept in all different way for broadcast media around the UK. Ill manor have created many way to promote their film, some of the ways are that ill manor have create a film trailer of their film to be aired for their audience at a certain time due to it being a 18 scheduling, also having featured their advert in many different other films on the DVD, this is from the Distributed same company, by doing this it gives the ideas audience on what they’ll liking and type of film it is.

• E-Media

Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The industry have create many different way to promote a film like having their trailer featured on a social networking sites like Facebook and twitter as these site have million of people on it so there is a wider market, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer. 

  

How do they use technological developments to provide new audience experiences?

Modern technological is been around for the last few days, a lot companies have been use this to their benefits as it cheaper and faster to upload and use modern technological, many film companies have create apps for smart phone uses as the audience can find out more about the film, find out about the actors, see photos of the setting, plays games and find key information like the released date, producers and the distributors. The reason why film companies do this as it faster and easier to target a market where they can and know that millions of people use the social network sites like Facebook, YouTube and twitter. Also, many television channels like ITV and BBC have got interviews with Plan B or a film star or a Music artist and they have placed the interviews clips on their Iplayer or YouTube as they’ll find it easier and cheaper to place it on a social networking site.