Monday 24 September 2012

50 CENT -REEBOK- ADVERT

Colour - the film poster is in black and white to set a dark and gloomy atmosphere. The black background can connote bad, criminal, death and an evil. The white text on the film poster can connote cleanliness and purity. The colours all can connote than 50 cent have a bad past filled with evil and bad event and the white can connote how different he is now and how he changed his life, also how the colours stand out from each other. I think it creates a dark and negative mood to the audience because the colours are black colour and black connote negative.
Composition - their are two main images on the film poster which are a comparison and are a binary opposition (Good vs. Bad) firstly the left main image is a full image of American artist 50 Cent in a pose which could connote is authority and his power, and the right main image has finger prints in each section, which could connote that his past he was a criminal. The way the film poster is set out like a good vs. bad layout which could mean future and the past.
Framing – the black background is next to the brown background to make one whole image and it contrast with both colours  
Size – the back background is half of the whole image and the brown background is also half of the main image which could connote his future and past and how different his life is now then before. The text is in white and in the left corner of the whole main image, which is a quote and could connote      
Type of shot – the shot of the main left image of 50 cent is medium shot which connote his power and his command. The right image of the finger prints is a close up shot which can connote the former life he had.
Subject Matter – the subject of this film poster is how to achieve to best is life even thought you can have a bad and negative past, you can still gain a great positive future. 5o Cent is the main image and the main object and he is the unique selling point.    
Setting - The setting of the main image is in a studio and police office. The reason why is the lighting of the image and the fingers printing is mostly iconic to be in a police station.
Lighting – the main image of the left picture, the lighting is from angle which show 50 Cent is a controlling and powerful shot.                                                               

1 comment:

  1. WWW: A detailed analysis with some very good points made.
    EBI: Check your work carefully - make sure it is accurate in terms of spelling and grammar as well as media terminology (e.g. the shot of 50 Cent is surely a medium close-up?)
    LR: You mention the negative connotations (colour, prison etc.) Why might that appeal to an audience?

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