Ill Manor

Ill manor is a hip hop song written, produce and performance by English Rapper and Singers Ben Drew, stage name Plan B. The song was written in reaction of the 2011 London riots and many issues for the youth in London not getting the attention and needs for the government. The song was first played on BBC Radio One on the 27^th of February and then released on the 25^th of March through American Label Atlantic Records and 679.The film "Ill Manors" cost £100,000 to make and made £453, 570 from box office in the first eight week. In order for Plan B to raise the funds for post-production, he went on tour in 2010 and 2011 performing "The Defamation of Strickland Banks Tour. 

Media forms: What technique does the video use to establish the setting and engage the audience? 

The music video uses very fast pace scene in it which can engage the target audience which is teenagers. The reason why the ill manor music video is targeted at teenagers because teenagers are very interested and like fast scene in music video, movies and console games. The fast pace action in the music video is hitting teenager’s standards and ideals. Also the Ill manor Lyrics is very effective and engages the audience because many teenagers like fast rapping, repetition and they can relate with some of the lyrics being said in the song. 

Moreover, the music video is stereotyping teenagers and young adults in the last tens days, stereotypes see teenagers causing trouble and problems on the streets, for examples using knifes and burning cars down and robbing items. I think that Plan B use this well, showing what stereotype think about teenagers in the UK, where they live, what they do, what colour skin and what they wear.

 Media Representations: How are gender/ethnicity/ age represented in the video?

Firstly, the ethnicity in the music video is mostly a mix of white, mixed race and black people, the reason Plan B has done this because both these ethnicity are mostly linked with these action like violence and crime and robbery. These are what stereotypes think about and Plan B uses this very well.  The gender which is shown the most in the Ill manor music video is mostly Boys/men, this can connote that most men/boys create more trouble linked with all crimes. There are some girls in the video by mostly the women are hanging with the men. Lastly the ages which is represented in the music video are teenagers and young adults and this is why I think that the ages for this music video is 13-21 years old because the music video is relating to the 2011 London riots and mostly the people in the riots where that ages.   

Media Institutions:  In what ways is the video typical of music videos and what values does it promote?

The music video is a hip hop tune to show what stereotype thinks about the teenagers and their ways like crimes and violence. The music video has a counter – hegemonic due to the fact of the poor teenagers, which live on the estates and live in a council flats and crime, Plan B use the Music Video to identify two different types of people in the world, the Plan B use the lyrics to disagree with the upper class people in the demographics groups of A – B the people who work important jobs  and use the video /moving images to show the demographic groups of D – E who are unemployed and who are in school

Media Audiences: Who does this text/ artist appeal to, and why? 

I think that this/Music artist appeals to 12 -15 and 16 – 34, but mostly the teenagers, the reason why I say this because these are the ages which are effected by the issues in this music video, for example the ages between 16 – 34 watch the news and are effected by the news, like tax and the weather and the ages between 12 – 16 are mostly in the news due to knife crime and vandalism. The text can identify too many people that not all teenagers act like this, for example not all teenagers live in council flats and commit crimes.