From December 2012, I have been working on a
2-minute introduction for my television series. The narrative is about a
distraught young man seeking revenge following the murder of his best friend,
which is common in gang related violence in the British society. I decided to work with Silver Line Productions
who have created programmes that have appealed to a young audience.
I found 5 television programmes, 2 of which
were pre-watershed and 3 that were post-watershed. While watching these shows I
made comparisons and discovered that they all had elements of action and
thriller, this featured scenes of car racing, people fighting and violence. I
also noticed that post-watershed programmes had more of an advantage to include
other elements such as strong language, sexual content, frequent scenes of very
strong violence and drug use. I feel my programme would lose a sense of
realism, as it would not imitate the typical urban drama that teenagers are
used to watching. There would no strong language, or the use of recreational
drugs, or sexual content featured in my programme. I wanted my programme to
inform and educate the audience on gang and knife culture, which is an important
issue that affects many teenagers today in the British society and felt that
this would help raise awareness. My drama will also be appealing due to the
action packed thriller included entertainment purposes. As a result of
following my ideology and beliefs I decided to air my programme on BBC Three as
they also have a mission to inform, educate and entertain by featuring
documentaries and drama which attracts their young audience. For my audience
research I created a focus group and pitched my ideas to them and got feedback. Some of the comments made
from the focus group, were to include actors from a different age range who are
to make the programme or realist and more appealing to more teenagers. The
title need to be changed to “The Devil’s Playground” instead of ‘My Loving
Heart” Feedback suggested “My Loving Heart” would have mislead the audience
into believing it was romantic short film instead of an urban teen
drama. Lastly another comment made was to include more female characters and attract
more female viewers as it has a dominant male cast.
I decided to target the a demographic class
of C2, D, and E are the semi-skilled, educated I felt my storyline will be
appealing to males between the ages of 14-25 as they can relate to some of the
events occurred in the programme. However BBC Three targets AB and C1 these
include people who are skilled and educated professionals. The series not only
is targeted for my audience for entertainment purpose but it will also inform
and educate them on the gang related violence which is apart of British society
today, an on-going issue with great impact with today’s youths. Young people
are attracted to a certain lifestyle of riches and designer clothes and my
programme will reflect the brands such as Gucci, Louis Vuitton and Hermes.
These brands are not affordable to these youths but will feature affordable brands
like Duffer, Nike, and Adidas. I know my audience will have watched programmes
such as Top Boy and My Murder because of the relatable concepts as they would
have had a mainstream audience. Many people have talked about these programmes
stating that they were dramatically appealing and had a great storyline. One
thing I would have done differently is to include more women in the programme. Blumberg
and Katz: user and gratification: this is targeted at those who hare want to be
secure in life they want to be safe from those on the street. As a result of
this I have lost the female audience as they felt the show was more appealing
to males and also thought that I was portraying the wrong message about
females.
Youths are
represented as violent and dysfunctional with some having anger management
issues and has little effort in their academics studies but aspires to succeed
in life by getting rich off music, acting and sports. Because of the high unemployment
rate, society will think negatively of them suggesting they cause a nuisances
within their community, get in to trouble with the law and dealership and misuse
of drugs which is a stereotype which also leads to the theory of moral panic
(Stuart Hall) as the media created a dominant reading on teenager misbehaviour.
I reinforced into using a black males, this was done deliberately as I wanted
to give the audience what they have stereotypically though of black males
causing trouble and submitted into a gang I personally feel that in the black
community there is a major media focus on “black on black” violence with the
youths of today and felt this would be appropriate to use in my story. And I
feel I am judge on the colour of my skin and stereotyped to be a dysfunctional
person. But on the other hand I also wanted to include other ethnicities to
reach out to all races among the targeted audience and included 1 Asian, 1
Mixed-Race and 2 Black males.
The Internet
has become easier to access using smartphones, tablets and laptops, which is
used for social networking, research and other things. This has become apart of
general life today amongst young people. I learnt that I have a young audience
who use e-media site to communicate and socialise with their peers and
though this would be ideal to use this to promote my programme more
productively. As well as having T.V adverts I would create a page on Facebook
and Twitter that will include trailers, behind the scene videos, biographies on
different characters, competitions and link to charities such as The St. Giles
Trust and The Safe Network, some youth centres also offer workshops to support people
who are in gangs or being pressured in to joining one. The services offers 1-to-1
meeting with mentors which help identify the reasons why that have chosen the
paths they have and also find different activities to help motivate and steer
away from joining gangs. The NHS and other organisations also offer counselling
support on bereavement and ager management.
The scene of Tyler being stabbed was one of
the hardest scenes for me to do, which was due to the timing, lighting and editing,
as it was a non-linear scene. The recording of the scene was unable to brighten
up when using the editing suite and also found the continuity of the story was
not effective. In this scene I applied Propp’s theory as the protagonist hero
was waiting for his friend. His friend then decides to go home leaving the hero
own his own. To set the conflict between the characters I used Todorov theory.
The villains confront the helper causing disequilibrium. The helper has been having a relationship with
the villain’s girlfriend and at the end; the helper is stabbed by the villain,
creating an enigma code (Barthes) for the audience.
The scene of Anthony going to the graveyard I
felt it was one of the most effective scenes. This was due the shots I
achieved, this is including different background shots of the area, the
atmosphere particularly the weather, this had a great effective has it was a
cloudy day which reflects on the actor’s emotions which enabled him to delivered
a good performance. The lighting was also adequate on this day. The grey
colours in the frame connote, sadness, depression and anger and collaborated
well with the scene. When editing and placed all the scene in order it was
continual to the story. I set the auto-contrast on scene as it looked more
natural and set the genre as it felt like it had the ‘urban London look” to the
story.
To produce my magazine I used Adobe Photoshop
to publish my magazine. The captured a close up imagine of the protagonist’s
face and imputed text of their name in bold fonts to stand out from the black
and white contrast. The magazine also featured a double page spread about the
upcoming actor’s performance in “The Devil’s Playground” and also gave his view
on gang culture in today’s society. I wanted to use the black and white
contrast as a reflection of the protagonist’s emotions. They layout and
structure of text and imagery is easy to read and understand. One of the things
I found difficult when using Adobe Photoshop was that the text would not fit at
the front of the page due to the size of the front, solving this problem I
thought that if I reduced the size of the masthead I would be able to fit the
on the page. I had to change the font of the text to make this easier for the
reader. One of the codes and convention on the main imagine, if it is
appealing, this will act as a magnet for readers to want to purchase a copy.
Also I include a title of the television
drama in the programme at the end of it, as it informs the audience what the
drama is called and the scenes before it show what the narrative is about.
However when look back at some of the shot I took for my programme, I was very
disappointed at myself as I could of done and produced better shot to show the
narrative of the programme. I also had to find the right parallel sound to blend
in with each scene, as it’s very important as it expresses the emotions of the
actor.
I felt that I meet some elements of the
original brief such as the print and some aspects of the 2-minute introduction
but though I could have done better on the introduction. The house and
graveyard scene was the two that I put the most effort into due to the
cinematography and the editing, I thought I did very well on this. I feel that
my product will be successful in the media market as it as a good narrative
that many people can relate to and will be appealing to my young targeted
audience.
Media Forms: What codes and conventions does the trailer use
to establish the text’s genre?
The genre of the call of duty trailer is an action game, as
you can see the trailer feature many props like the guns, the blood, cars and
cars blowing up and the bombs which all creates a mood and set the genre of the
trailer. With all of these convention creates a mood for the audience with the
icon and the setting (CLAMPS) show how all of this come together to show this
genre. (Barthes Theory).The trailer use lot of POV shot to show the audience
how to play and what they’ll see but however it also creates show a way on how
war is in real life, it not bird eye view or long shot, it’s a point of view
shot and create a mood and setting for the audience like there are in a war
zone. Another code and convention is that the soldiers running about and stay
together like its was a real war zone battle field, also the clothes and
helmets look very real, so it show a lot of realism.
Media Representations: How is war represented in the
trailer?
The trailer has a negative and bad representation of war as
it show war as a dangerous and gruesome place to be, as we see many soldiers die,
blood squashing out, bombs, guns, everyone shooting, having a tensed mood and
dangerous places, by doing this it will show the audience on how soldiers live
out there and what they have to do and a idea on what war is like. As a result,
could create more people to buy guns and act violence at people in real
life.
Media Institutions: In what ways is the trailer typical of
the video game industry?
The trailer is typical of a video game industry as the trailer has many
animations and graphic within the trailer, in the trailer, there is fast pace
and loud music which engage the audience to look at and watch the trailer as it
keep you going. Also, the voice over of the main character and the narrators
it’s very effective because normal with voice over there a background story to
it, so it the audience going and still with the trailer. The audience would be more interested in
finding out about what the game would be like, therefore by showing the
different elements in this trailer would keep them engaged and entertained.
Media Audiences: Who does this text appeal to and what
pleasures does it offer?
This text will appeal to mostly males between the ages of 14
– 30 years old, because boys mainly enjoy playing these types of war and action
games with others, by themselves and online. The call of duty trailer mostly
appeal to teenagers and young adults via the convention which feature in the
trailer like the violence, guns, the blood and the strong language, and these
are the different types of thing that teenagers like and appeal from. For the
demographic and psychographic class, this trailer will fall in to the group of
C2, D and C1 as these people are aspires as they want to follow and be in those
footsteps, they are not leader, they do what everyone doing, also the Xbox console
cost a lot of money to buy so not many people can afford to buy the console,
epically the people in the E group for demographic.
Guardian News Advert
Media Forms: What techniques does the ad use to persuade the
audience to consume the Guardian
The advert mirrors the tale of the three little pigs, which would
make people nostalgic and identify with the advert (uses and grafitcations).Furthermore,
the advert contains humour. The use of using a tablet shows that the guardian
is available on e-media, and thus would attract a younger demographic. The trailer uses a lot of inter textually for the concept as it highlights and show the comments for the reader in the trailer and use it to place around in the setting, for example I there a shot where a man walking in to the house and their is writing of the general public comments on the wall, so it very effective because
Media Institution: What issues of new technology does this
ad raise and what does it tell us about the values of The Guardian? And Representation:
How is the news represented in the advert?
The news is represented
by show how new technology has shown people views and opinion, as more people
can use their computer and their smart phone to accuse much social networking
like twitter and YouTube to show their opinion and views about the issues which
happened This is effective in showing that technology has become more modern
and advanced over the years. With doing this it creates a viral spends to
everyone around and it very fast for people to get this information and views
from people. So, it very world wide. The issues Is that technology is now up to
date and modern as many people have the internet on their phones, so it more
advance and popular for many people.
The film poster: Ted, The main image cover must of the film poster, it show two characters, one human and one bear urinating in a public toilet, the human on the left is giving us a relief like posture which could connote that this comedy. The main image is a long shot of both characters, showing both characters body and their feature; this could connote that how different both characters are between each other. It giving us representation that it connotes a fantasy film as it is shown a live bear doing human activity. One human like icons is the bear urinating and holding a beer bottle at the same time, which could connote that the bear could be drunk, or hangover and need to do at the same time (drinking and urinating).They way how both characters are doing the same thing (urinating) at the same time, could connote that there is a sight sign of bromance, love and friendship
The film poster is very interesting because the male on the left is in a urinating position and would put some the audience off. (Mostly Girl because women wouldn't like that type of pose, it private mate. Some males would find it funny because they can relate with type of action.) But women can narrate with soft smooth bears, when normally given to as a present or a gift. However, see a bear urinating can change people ideas and can make both gender laugh. The background of the main image has very dull colours, this could connote that movie is not very sociable to watch and might be boring to the audience. Or it can connote the toilet are a dull place to be for a character but also be funny or entertaining for the audience. The setting of the main image is set in the male toilet; we can see that by the male urinate on the wall in the image. This suggest that it normality and causal.
The masthead at the top of the film poster is in green to stand out and attract the audience. At the top it has a Tagline it says from the creator of ‘Family Guy’. Family Guy’s fan base and the views of family guy would be very appealed because family guy is a fantasy comedy with a normal family, talking dog and a lot of stereotype, which could connote that TED and Family Guy have familiar aspects. This show how both movie and TV shows are associated and linked together. The green lettering behind the white background determines the normality and nature of the film. The way how they have the actors name above the main title, which could connote how important the actors are in the media industry. If the names are at the top, all the actors can bring a fan base which can bring in a bigger audience.The target audience is 14-35 age as they have mostly appeared to this type of film, the demographic and the psychographic is that mainstream and the B,C C1, C2 and D.
Broadcast
Ted was promoted thought Broadcast media (TV/Radio/DVD) by featuring their film concept in all different way forbroadcastmedia around the world. One way how Ted was promoted the DVD release of the film was by Ted on the Jimmy Kimmel show having a interview with him, talking about the film, actors, directors and maybe a sequels of Ted the film, (TED 2) and the Distributed, also showing why people should buy the DVD as it has some scenes from the film and more delete scenes on the DVD. TED was on the Jimmy Kimmel show in December talking about the TED film and telling people to to go out a purchase the DVD. Moreover, TED and the other actors like Mila Kunis has been promoting his film by having many interviews via the TV and the radio, promoting the film release and the DVD release, so many people don’t forget to go out a watch the film and purchase the DVD.
http://www.tedisreal.com/ The website of the film is very good, as it contain many pictures and videos on the side and on the background on the website. this will get the audience a chance to take out some of the key feature of the film like finding out information about the film, actors, directors, studio company. also the website has many links on where the audience can buy the DVD of the film, so the audience don't forget to get the DVD which has many scenes and have a chance to watch Ted at any time. in the corner of the website page has a link where the audience can check out about the main distributor so they can see seeker videos of all the films coming out in the future, on their website and many links on Facebook,YouTube and Twitter. TED is a Hollywood movie; one of the reasons is the institution of the movie Universal Studios are a huge media company and the actor’s names are very famous and bring a big fan base and audience.
I learnt
a lot of things from my focus groups as it help and improve many of the ideas I
first thought of at the beginning for my production. In my focus groups, I was
told that it would even be better if I add more female characters in the
production. I think it a good idea adding more characters later on in the production
but it only two minutes and I need to talk about the issues and events which
happen in the production before but shown as a flash back at the beginning,
which this will go with the storyline. I also learnt that my TV show is targeted at only male and
not have a female audience, but I think it doesn’t because it has a female character
in it, like Top Boy and Kidulhood both have certain limit of female characters
in a main male film. But I think that having a female character we
will gain more female viewing. Moreover, many people thought that I said change
the timing and day of the show, as they thought I should change to Wednesdays at
8.00 because of pre watershed TV shows, such as Waterloo Road
which has success which can bring in a wide target audience from show,
also eastenders isn’t on, on this day, however I think if I show it on the Thursday
it better because the audience from eastenders is mostly teenagers who will
like these types of shows, urban, British shows. During the focus group it came
across that our name seemed quite weird. I believe that this name suites
the concept of my idea, as the focus group did not understand where we was
coming from, as they do not know why we have named the TV show the my
loving heart, so the name of the show I might have to change because people
might not get the concept. The first two minutes in need to get the audience engaged
quickly and get them hooked. This will then make the viewer want to carry on
watching the rest of the series. And the audience would want to know what will
happen to the characters at the end.
LR. Actually answer the question, cover the three platforms,
compare them, Write three paragraph on this.
E-Media
Some the ways how the media products are similar
to by the Facebook, twitter and the Ill Manor website. As, Ill manor
uses convergence can accuse their website and fans pages by using in apps on
their laptops and smart phones and even their tables. Moreover, the audience
uses UGC to interacted with the film and the actors like fans videos, comments
on YouTube, Facebook and Twitter as they are popular and social networking site
which has over billion views everyday. Also Ill Manor has used synergy to
promote their film toward their audience as they use a music soundtrack and
places this onto YouTube and many people fans of Plan B's work will
check out the video, also it easier and cheaper to places it on the YouTube as
it wouldn't cost a lot of money to make and do unlike print media and their are
more people within this platform.
Print
Some the ways how the media products are similar is that
ill manor well – known newspapers,
magazines, and billboard of around the country, newspaper and
magazines will place the ill manors concept in their issues and articles when
the film is coming out and when it been released as it a way to have
a relationship with the fans that liked the film, want to know more
about the film like background and actors and also find view and opinion about
the ill manors. With print media it is an easy way to cross
promote their film (synergy).
Billboard
Some the ways how the media products are similar is that ill manor
and Plan B uses have created many way to
promote their film, some of the ways are that ill manor have create a film
trailer of their film to be aired for
their audience at a certain time due to it being a 18 scheduling,
also having featured their advert in many different other films on
the DVD, this is from the Distributed same company, by doing this it gives the
ideas audience on what they’ll liking and type of film it is.
Moreover, Plan B has been promoting his film by having many
interviews via the TV and the radio, promoting the film release and the DVD
release, so many people don’t forget to go out a watch the film and purchase
the DVD.
Ted is a comedy
fantasy about a young boy who has no friends and one Christmas he wishes for
his teddy bear to come live, this wish come true and the bear become a real
person, which now the teddy bear and john are now best friends and have been
like that for over 25 years. However john find himself a girlfriend, which they
have been like this for four year and now she want the relationship to get
better with john’s best friend Ted. So Ted
has to move out of the house and get a job for himself, meanwhile, a man and
his son are obsessed with the Ted the talking bear and decide to kidnap him for
themselves.
Director –
Seth
Macfarlane
Produced - Seth
MacFarlane
Scott
Stuber
John
Jacobs Jason
Clark
Starring –
Mark
Wahlberg
Mila
Kunis Seth Macfarlane
Joel McHale
Giovanni
Ribisi
Studio and Distributor
Media Rights Capital
Fuzzy Door Production
Smart Entertainment
Bluegrass Film
Universal Pictures
Release date June 12th
Running Time 106
http://www.tedisreal.com TED is a Hollywood movie; one of the reasons is the institution of the movie Universal Studios are a huge media company and the actor’s names are very famous and bring a big fan base and audience. The Website has many links of where you can but the DVD, gallery and information about the film like the film, released date and the trailer, as it gives the Audience a
understanding, knowledge and background on how the movie was made, the cast
background and etc.
The difference is
that it cost more to make, better actor, better companies as they have more
money and better people working within Hollywood, a difference is that ill manor only cost 100,000 pounds and Ted cost 50,00000 dollars so it costed at lot of money via the production team and the actors and the distributor. a similar is that both film both film are based on two ideology
The film website and poster: Ted, The main image cover must of the film website, it show two characters, one human and one bear urinating in a public toilet, the human on the left is giving us a relief like posture which could connote that this comedy. The main image is a long shot of both characters, showing both characters body and their feature; this could connote that how different both characters are between each other. It giving us representation that it connotes a fantasy film as it is shown a live bear doing human activity. One human like icons is the bear urinating and holding a beer bottle at the same time, which could connote that the bear could be drunk, or hangover and need to do at the same time (drinking and urinating).They way how both characters are doing the same thing (urinating) at the same time, could connote that there is a sight sign of bromance, love and friendship.the film website is very interesting because the male on the left is in a urinating position and would put some the audience off. The background of the main image has very dull colours, this could connote that movie is not very sociable to watch and might be boring to the audience. Or it can connote the toilet are a dull place to be for a character but also be funny or entertaining for the audience. The setting of the main image is set in the male toilet; we can see that by the male urinate on the wall in the image. This suggest that it normality and causal.
The masthead at the top of the film website is in green to stand out and attract the audience. At the top it has a Tagline it says from the creator of ‘Family Guy’. Family Guy’s fan base and the views of family guy would be very appealed because family guy is a fantasy comedy with a normal family, talking dog and a lot of stereotype, which could bring a big fan base and audience.
Ill manors promote print media by featuring their film concept in many well – known newspapers, magazines, and billboard of around the country, newspaper and magazines will place the ill manors concept in their issues and articles when the film is coming out and when it been released as it a way to have a relationship with the fans that liked the film, want to know more about the film like background and actors and also find view and opinion about the ill manors. With print media it is an easy way to cross promote their film (synergy). The reason why is it a way for ill manors are targeting a wider audience, a target audience that is like reading newspaper and magazines: stereotype this, many people who like reading who most in a different demographic, so ill manor are targeting and make their concept and point clear to a different market in the UK.
Broadcast media (TV/Radio/DVD)?
Ill manors promote Broadcast media (TV/Radio/DVD) by featuring their film concept in all different way for broadcast media around the UK. Ill manor have created many way to promote their film, some of the ways are that ill manor have create a film trailer of their film to be aired for their audience at a certain time due to it being a 18 scheduling, also having featured their advert in many different other films on the DVD, this is from the Distributedsame company, by doing this it gives the ideas audience on what they’ll liking and type of film it is. Moreover, Plan B has been promoting his film by having many interviews via the TV and the radio, promoting the film release and the DVD release, so many people don’t forget to go out a watch the film and purchase the DVD. i.e. plan B was on the Jonathan Ross show in September talking about the ill manors film and telling people to to go out a purchase the DVD.
E-Media
Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The industry have create many different way to promote a film like having their trailer featured on a social networking sites like Facebook and twitter as these site have million of people on it so there is a widermarket, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer. for example ill manors have many link on their website to find videos and find them on many social networking sites like Facebook and twitter, also many of plan B fans have created fan videos of the soundtrack for the film, as it one way promoting the ill manor film.
Now look at each platform individually:
What are they key issues and changes taking place in each platform?
Print Media is not instant and free like E-Media
Print media is a very slow process as it takes a lot to make a print media advert and cost a lot of money to make and print out for the company and have to place them across the whole country to see, by having print media advert It take a lot of time (time consuming) for the whole process to work, so many company use e-media as it a very fast way to spend thing across the world and it’s cheap to have and a very quick way to make print advert use the computer and place on e-media sites. also, the business is saving lot of money which they could put their money in to a different aspect in the business like more promotion or film a scene for longer as they have enough money to use from.
TV is becoming less dictated by scheduling (Sky+), more and more specialist channels, competition from the likes of You Tube
Many channels have created schemes where you can watch your favourite programmes on the plus channels where you can watch the show one hour later, so many people can have a chance to watch their show one hour later. Also sky have create a scheme where the viewer can record their favourite show and watch it at any time so people can chose when to watch the show, not at the original time it schedule to be aired at. Also, People have find way to watch the show on legal website first so they don’t have to use the TV to watch their show. for example many big film and channel company have created iplayer as the viewer can have a chance to watch their favourite show at any time.
How is each platform responding and adapting to these issues and changes?
Focus on how they are adapting to:
CHANGING TECHNOLOGIES
Well, for this platform, many companies have create deals and schemes to fit in with the modern technologies nowadays, like creating apps for the smart phone uses, sky plus holders, using the iplayer for people who have missed their favourite and want to catch it on the internet.
CHANGING AUDIENCE BEHAVIOURS (all audiences, not just the young!)
.........
2 How is the film promoted through?
Print?
Ill manors promote print media by featuring their film concept in many well – known newspapers, magazines, and billboard of around the country, newspaper and magazines will place the ill manors concept in their issues and articles when the film is coming out and when it been released as it a way to have a relationship with the fans that liked the film, want to know more about the film like background and actors and also find view and opinion about the ill manors. With print media it is an easy way to cross promote their film (synergy).The reason why is it a way for ill manors are targeting a wider audience, a target audience that is like reading newspaper and magazines.
Broadcasting (TV/Radio/DVD)?
Ill manors promoteBroadcast media (TV/Radio/DVD) by featuring their film concept in all different way for broadcast media around the UK. Ill manor have created many way to promote their film, some of the ways are that ill manor have create a film trailer of their film to be aired for their audience at a certain time. Also, Plan B has been promoting his film by having many interviews via the TV and the radio, promoting the film release and the DVD release, so many people don’t forget to go out a watch the film and purchase the DVD.
E-Media?
Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The ill manor have create many different way to promote a film like having their trailer featured on a social networking site like Facebook and twitter as these site have million of people on it so there is a wider market, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer.
Now look at each platform individually
What type of media language does the platform use? Identify the codes and conventions of that platform
Print media will give a review of a new film, provide information about the cast, certificate, etc. and will often include an interview with a star/director
Radio and TV will usually offer an exclusive interview alongside clips from the film
Radio and TV are a good way to promote an film as someone can have an interview as it an easy way to access and find out information about the film like the cast member, director’s ideas, setting, props and the plot of the film, as the viewer and the interviewee are getting a verbal explosion about the film. Also, having the radio and TV can place some clips of the film into the interview as it give a brief understanding to the viewer what the film looks like (setting) and what the film is about.
E-Media will be instant offering interaction with a range of video clips, blogs, audio, articles and competitions etc
E-media consists of video clips, blogs, audio and articles which is very important to the audience as it make them want to watch more adverts, write more blogs and read more articles and the audience can find out more about the ill manor film
Think about how that platform uses genre codes
Are there any similarities or differences in the way the film is promoted within the platform?
Similarities each platform stands out toward the audience, as it catch the attention for them, via the information given to them
The Difference are that each platform use many different way to given out their information like having a interview and having a print advert on a billboard.
Who are the film’s target audience(s) and how do you know?
The target audience for the ill manor film are people in the 16 -34 age groups, people who are struggles and people who are in the C2, D, E groups for the demographic group. The reason why that is the age groups feature people in the group and who are effect by society, struggling to get money and things to buy in the world and people who don’t have any skill and are unemployed.
3 How is the film promoted to its target audience(s) through:
Print
Ill manors promote print media by featuring their film concept in many well – known newspapers, magazines, and billboard of around the country, newspaper and magazines will place the ill manors concept in their issues and articles when the film is coming out and when it been released as it a way to have a relationship with the fans that liked the film, want to know more about the film like background and actors and also find view and opinion about the ill manors. With print media it is an easy way to cross promote their film (synergy). The reason why is it a way for ill manors are targeting a wider audience, a target audience that is like reading newspaper and magazines: stereotype this, many people who like reading who most in a different demographic, so ill manor are targeting and make their concept and point clear to a different market in the UK. for example ill manors have featured their film on many magazines and article talking about the cast list, setting, actors, producers, and directors. (mise-en-scene)
Broadcasting (TV/Radio/DVD)?
Ill manors promote Broadcast media (TV/Radio/DVD) by featuring their film concept in all different way for broadcast media around the UK. Ill manor have created many way to promote their film, some of the ways are that ill manor have create a film trailer of their film to be aired for their audience at a certain time due to it being a 18, also having featured their advert in many different other films on the DVD, this is from the Distributedsame company, by doing this it gives the ideas audience on what they’ll liking and type of film it is. Moreover, Plan B has been promoting his film by having many interviews via the TV and the radio, promoting the film release and the DVD release, so many people don’t forget to go out a watch the film and purchase the DVD.
E-Media?
Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The industry have create many different way to promote a film like having their trailer featured on a social networking site like Facebook and twitter as these site have million of people on it so there is a wider market, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer. for example ill manor have got many link yo the biggest social networking sites like Facebook and twitter, as they know that many people use these website everyday day.
How look at each platform individually:
What type of audience does the platform reach?
Who are the producers aiming to appeal to through this platform and how are they doing it?
Does this platform allow audiences to participate or interact with the film? How?
Do audiences play a role in the construction or creation of any the film's promotions or material
I think that the platform they are trying to reach is e-media as it a very fast, quick way to target their audience. Their producers have created links to try and appeals the audience, many links like blogs, video, apps and article, so many people are catches by the attention of the ill manor concept. The audience are mostly struggler and mainstreamer and C2, D, E in the demographic groups as they want to follow the other people doing the same thing, the internet is the easy way to find out information about the film. The platform have created many way to interact with the audience as they have many article and interviews tell the viewers about the film, I think that the audience have the biggest role due to the London riots.
Now think of how the producers are communicating with audiences across
the 3 platforms:
What
are the differences?
Are
there any differences in the audience gratifications offered across the 3
platforms? What rewards or enjoyment do the film's audiences get from
each platform?
Are
the producers widening their appeal through their cross platform
approach? If so, how?
The ill manor producers have used music to cross promote their
soundtrack to target a new market. Plan B made a soundtrack for the ill manors
film which one of the tracks was featured at the ill manor campaign first start
in March. Plan B released the ill manor tune in February/ March, the reason why
he has done this because he showing the ill manor concept to his fans and
people in the psychographics and demographic, also he making a point toward the government,
via the video clip feature in the ill manor music video and the lyrics that he
says throughout the whole song. For the ill manor music video they know that
they are their primary audience as the produce knows that mostly young people
watch video nowadays.
However, the producers are also cross promotion the ill
manor concept via the empire magazine article, the Plan B TEDx lecture and the seven magazines, the producer have
featured their film in many different articles across the UK, as the producer
know that they would get the same audience who like the ill Manor music video,
they’ll get a different audience mostly older people, people who like to read
media magazine, finding lecture important and finding important views and
opinion of people thought and the important newspaper across the UK ,especially
London, due to the London culture and the London riots, which create moral
panic from people across the capital. The people mostly like to read and watch lectures
are people who are mainstreamer, as they’ll want to follow everyone that
reading this and people who are in A, B and C1 as it get across the ill manor concept
to everyone via the article and the music video.
4 How are characters/stars in the film represented in:
Print media?
One way how Ill Manor promote their stars by the print media
is creating a Ill Manor poster, on the Ill Manors poster it shows a male
characters look at the right of himself, which suggest that he the main
character for the ill manor film (protagonist).Also, he might be looking at
something. The Ill manor director has taken a medium tilt up shot, showing the
character of the ill manor film and the background ( setting ) for the poster, moreover it
show the props in the ill manor poster. By doing this it gives the audience a
brief understand what the film is about, what genre it is. On the poster the male is holding a
gun which can connote a bad/ danger situation for the characters in the film. With
the medium tilt up shot it also show the background of the ill manor concept, which is
grey council flats, this suggest that the concept is based around here and also
that the male character live here. The male character is where a stereotypically
tracksuit with a grey cap, which suggest that he doesn't have a lot of money
due to the setting and he might cause trouble via he clothes and his surrounding (setting).
Broadcast media (TV/Radio/DVD)?
http://www.bbc.co.uk/programmes/p00pvgb9 The BBC radio one interview with Plan B aka Ben Drew, he is
talking about the Ill manor film, in the interviews Ben is presented in a good,
respected way as he shown as a positive and hard work business person in the
world of film and music, because he made a great effort in these industry. Ben
Drew is a working class person. Ben Drew is presented as a confident role model
for the teenagers and young adults in society, as he want to make a change to
the stereotypes thoughts and feelings as the media has a dominant reading.
E-Media?
http://mobo.com/news-blogs/interview-plan-b-picks-two-mobo-awards-and-talks-ego In the interviews, Ben Drew is talking about picking up two
MOBO’s on one night and wants to have a break because he just film and recorded
the soundtrack for Ill Manor. The interview is taking placed straight after the
MOBO ceremony, so the interviewer and the audience can get the first respond
and feels from the music artist Ben Drew aka Plan B. Ben drew is wearing a casual
clothes for the interview, which could connote that he is presented as a clam
guy/ artist, as he looks relaxed and happy. Ben drew is also speaking in a
formal language as he talking the interview serious. Now look at what values and ideologies are communicated within these representations
Think about the people/places/ideas that are used/communicated
How and why they are presented to the audience in this way?
How is the audience represented? Do they get a chance to represent themselves? E.g. Twitter.
A Ben Drew ideology is presented to all of his audience in
many of the interviews which was taken. From this the audience will find out
Ben’s value and briefs in all of the interviews clips, as Ben want to make a
change to a certain audience, tell the audience how the certain people and genders are portrayed
in the media with their dominantreading. Many interviews like the Soccer AM interview, Jonathan
Ross interview and the TEDx Lecture. Also. Ben wants to be shown as a hard working music/film artist so he a great role
model to a lot of people, mostly teenagers and children. also the audience can find out anything about plan B values and brief using Twitter or Facebook as he write mostly week about thing he doing, and his fans have a chance to write back to him about anything.
Now think of how the film communicates with audiences across the 3 platforms:
Are there any differences or similarities in the representations of:
The actors/stars (their star persona)
People (race, gender, age etc)
Places (countries, regions, etc)
Values and ideologies (class, politics, religion, lifestyle, beliefs etc)
Some of the difference are the representation of ideologies
is the print and e-media for the ill manor concept and Ben drew. One way is that the male character on the film
poster and the e-media Ben drew interview on the MOBO ceremony, which can
connote that Plan B is showing his values and portrayed it in film via the stereotypes
toward teenagers and the young adults in society and the gender and their race
of skin, for example society has a moralpanic if a dog bits a young child and then people start to judge all dogs in society that they have all bad, due to the media judgement they create a dominant reading for people and the interviews at the MOBO show his feels about winning this award
and how people can do something like this and be not judge by the demographic and psycho graphic they are bought up from. 5
Who are the key institutions involved in promoting
the film and how are they involved?
Film London Microwave
Film London Microwaves is a London based
film studio which specialize in film and media agency, which help makes London and
British based films. Film London Microwave helped promote Ill Manor by advertising
it in all aspect of the media industry like another films, television, video,
commercial and e- media sites. Film London microwave also work with the Arts
Council English London and Skillset which also help their company to fund and
promote Ill Manor film. As Ill manor is
a London based British film, Film London microwaves has a aim and objective to
make, which is to grow the film industry in London, Maximise investment in London
through film, sustain London’s film culture and Promote London to the world through
film, which the film Ill Manor fall into Film London Microwave’s Aim and
Objectives.
BBC
The BBC film studio is a London based film studio which
specializes in film and media agency, which help makes London and British based
films. The BBC film studio help promotes Ill Manor by help funded the film from
the beginning, when Plan B first thought of making a Film like this. The BBC
Film studios also work with major and big international film company around the
world. With help they fund Ill manor and given Plan B and budget of 100,000
pound to make the Film and they’ll promote it by advertising it across many
different aspects in media like television, video, commercial and e- media
sites.
Other
collaborators (distributors - Revolver, exhibitors – multiplex cinema
chains, DVD sales/rental companies, film download sites, e.g. LoveFilm).
Well, ill manors are involved
with these companies by placing their film on e- media sites with allows people
to watch and purchase the film on-line as it cheaper for the customer to buy it
and expensive for the companies to buy it from the distributors. Revolver
studio is a London based distributors which promotes Ill Manor
by help funded the film from the beginning, when Plan B first thought of making
a Film like this. They have made great British
films like Kidulthood and Adulthood.
How do they use each platform to reach their target audience (now
fragmented)?
Print
media
Ill manors promote print media by featuring their film concept in many well – known newspapers, magazines, and billboard of around the country, newspaper and magazines will place the ill manors concept in their issues and articles when the film is coming out and when it been released as it a way to have a relationship with the fans that liked the film, want to know more about the film like background and actors and also find view and opinion about the ill manors. With print media it is an easy way to cross promote their film (synergy).
Broadcast
media (TV/Radio/DVD)
Ill manors promote Broadcast media (TV/Radio/DVD) by featuring their film concept in all different way for broadcast media around the UK. Ill manor have created many way to promote their film, some of the ways are that ill manor have create a film trailer of their film to be aired for their audience at a certain time due to it being a 18 scheduling, also having featured their advert in many different other films on the DVD, this is from the Distributedsame company, by doing this it gives the ideas audience on what they’ll liking and type of film it is.
E-Media
Ill manors promote E-media by featuring their film concept and place them in many different aspects of e-media. The industry have create many different way to promote a film like having their trailer featured on a social networking sites like Facebook and twitter as these site have million of people on it so there is a widermarket, and also they have place videos and their trailer on video sites like YouTube which have million /billion of people watching video and by having their trailer on the site many people and bound to watch the trailer.
How do they use
technological developments to provide new audience experiences?
Modern technological
is been around for the last few days, a lot companies have been use this to their
benefits as it cheaper and faster to upload and use modern technological, many
film companies have create apps for smart phone uses as the audience can find
out more about the film, find out about the actors, see photos of the setting, plays
games and find key information like the released date, producers and the
distributors. The reason why film companies do this as it faster and easier to
target a market where they can and know that millions of people use the social
network sites like Facebook, YouTube and twitter. Also, many television
channels like ITV and BBC have got interviews with Plan B or a film star or a
Music artist and they have placed the interviews clips on their Iplayer or
YouTube as they’ll find it easier and cheaper to place it on a social networking
site.
