Ill manors film trailer contains a release date, a credit
block, director and producer name, institution information, taglines, studio,
production team, the funders, and the distribution, the film also has reviewer
quotes and the star rating of the film. Moreover, the film has the main star of
the film and also the title of the film appeal at the end of the film trailer. All
of these are the code and convention of a film trailer and are very important
to the audience, because it can identify what people are watching like genre
and would it be appealing. The film trailer shows the story which is a plot (disequilibrium)
so the audience watch the film to see what happens through the film.
Firstly, the ill manors film trailer beginning with a
tagline ‘We are products of our environment. Some environments are just harder
to survive in." it first shown at the beginning of the trailer in white
bold writing and black background so it can stand out toward the audience because
it the first text and image the audience see through the trailer. To says to
the audience that not everyone lives the same, where we grow up it different
and some place are harder then the other. It makes the audience think about the
film trailer ahead.
The last thing the audience see is the release date, which
is shown at the very ending of the film trailer, so the audience are most
likely to remember that date and go and watch this film, again it was in white
bold writing and had a black background so it can stand out and be appealing
toward the audience.
Ill manors trailer distributor was Revolver Entertainment, Revolver
Entertainment Company have distributor many British film over the last five
years, such British films like Kidulthood and Adulthood and also Anuvahood,
which all films were very effective to British culture and made lot of money in
the box office. The trailers are shown via the internet website like YouTube,
social media website like Facebook, old fashion like cinema, DVD and
newspapers. But Plan B uses his music career by producing song from the new album
called ill manors, so he uses synergy to cross promote the ill manors film and
the ill manors album, this can connote that they want a bigger and wider target
market by using these e media sources.
The film ill
manor is a British film and relates to British culture, to make ill manors a
great film, Ben Drew has chosen low budget actors and actress to be in the
film. The reason why is because one, the budget of the film is very low and they
can not afford any Hollywood stars in their film, and lastly the actors are unknown
in the UK, so it make the actors and actress look normal through out the trailer,
make it look like normal people who live in these states and these environment.
The audience of the ill manors film are struggler in the psychographic
group and in the demographic group it targeted at A/B and D/E group, the reason
why fall into the struggler is because people in this group are struggling to cope
and stand out in life and also the film trailer show a representation of people
in the A/B groups as they would be very interested as they stereotype. The reason
why I fall into these groups for the demographic groups because people are not skilled, not working, full education and
live with someone like a mother or father or even live on their own.
The film trailer uses very fast pace scene in it which can engage the target audience which is teenagers. The reason why the ill manor music video is targeted at teenagers because teenagers are very interested and like fast scene in music video, film and console games. The fast pace action in the film trailer is hitting teenager’s standards and ideals. Also the Ill manor Lyrics is very effective and engages the audience because many teenagers like fast rapping, repetition and they can relate with some of the lyrics being said in the song. The film trailer leaves an enigma code, via using the narrative, voice over. Barthes Theory. The film trailer first start with the voice over of one of the main characters of the film and telling his story then the second main character tells her story. All of this is non – diegetic sound.
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